Rolex Unveils Landmark Watches for 100 Years of the Oyster

The brand celebrates a century of the iconic waterproof wristwatch with a new collection at Watches & Wonders 2026.

Apr. 13, 2026 at 11:10pm

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A high-contrast, silkscreen-style illustration of a single Rolex Oyster watch model repeated in a grid pattern, rendered in a vibrant, neon color palette that transforms the classic timepiece into a modern pop art piece.Rolex celebrates 100 years of the iconic Oyster wristwatch with a bold, pop art-inspired collection that honors its storied history while pushing the boundaries of luxury watchmaking.Geneva Today

Rolex is marking the 100th anniversary of the Oyster, the world's first waterproof wristwatch, with a landmark collection unveiled at Watches & Wonders 2026 in Geneva. The lineup includes the Oyster Perpetual 41 in yellow Rolesor, the vibrant Oyster Perpetual 36 with a Jubilee motif dial, new 18-carat gold Oyster Perpetual models, a redesigned Yacht-Master II regatta chronograph, and the Day-Date 40 in a brand-new Jubilee Gold alloy.

Why it matters

Rolex's Oyster line is one of the most iconic and influential watch designs in history, revolutionizing waterproof functionality and setting the standard for luxury timepieces. This centenary collection celebrates that legacy while pushing the brand's technical and aesthetic boundaries, showcasing Rolex's continued innovation and commitment to quality craftsmanship.

The details

The centerpiece is the new Oyster Perpetual 41, which features a yellow Rolesor case, a bezel and winding crown in yellow gold, and a slate dial with '100 years' inscribed at 6 o'clock. Other highlights include the vibrant Oyster Perpetual 36 with a multicolored lacquer dial in the Jubilee motif, new 18-carat gold Oyster Perpetual models with stone hour markers, a redesigned Yacht-Master II regatta chronograph, and the Day-Date 40 in a proprietary Jubilee Gold alloy.

  • Rolex introduced the Oyster, the world's first waterproof wristwatch, 100 years ago in 1926.
  • Rolex is unveiling this landmark collection at Watches & Wonders 2026 in Geneva.

The players

Rolex

A Swiss luxury watchmaking company and one of the most prestigious and recognizable brands in the world.

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The takeaway

Rolex's centenary collection for the Oyster wristwatch demonstrates the brand's continued commitment to innovation, quality, and honoring its rich heritage, solidifying its position as a leader in the luxury watch industry.