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Cortland Today
By the People, for the People
Laura Geller's Top Makeup for Women Over 60 Is On Sale
The beauty brand is offering age-based discounts for National Mature Women's Day.
Apr. 10, 2026 at 8:39pm
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Laura Geller's mature skin-focused makeup line offers a pop art-inspired celebration of self-care and confidence for women over 60.Cortland TodayMakeup artist and Laura Geller Beauty founder Laura Geller is sharing her favorite makeup products for women over 60, which are currently on sale in honor of National Mature Women's Day. The brand is offering increasing discounts based on the shopper's age, up to 80% off for those 80 and older.
Why it matters
Geller believes makeup can be an empowering tool for aging gracefully, and her products are specifically formulated with mature skin in mind. The sale provides an opportunity for women over 60 to update their makeup routines with high-quality, age-appropriate products at significant discounts.
The details
Geller recommends starting with a hydrating primer to prevent foundation from settling into fine lines, followed by a tinted moisturizer for light, everyday coverage. She also suggests using a highlighter with minimal shimmer for a natural glow, and a hydrating lip color to avoid dryness. The sale, which runs through April 16, offers discounts of up to 40% off with the code CLUB40.
- The National Mature Women's Day sale runs from April 10-16, 2026.
- The age-based discounts range from 40% off for those 40 and older, up to 80% off for those 80 and older.
The players
Laura Geller
Makeup artist and founder of Laura Geller Beauty, a brand that creates makeup products specifically formulated for mature skin.
What they’re saying
“Makeup is an empowering tool for aging gracefully for so many reasons. It's not about covering up your insecurities but rather enhancing natural features, expressing personality, and boosting confidence at every stage of life.”
— Laura Geller, Makeup Artist and Founder, Laura Geller Beauty
What’s next
Shoppers have until April 16, 2026 to take advantage of the age-based discounts on Laura Geller's mature skin-focused makeup products.
The takeaway
Laura Geller's sale on makeup for women over 60 demonstrates the brand's commitment to empowering mature women to feel confident in their skin through high-quality, age-appropriate cosmetics. The discounts make it an opportune time for older consumers to update their makeup routines.
