- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Cleveland Today
By the People, for the People
VIOOH Unlocks Orange Barrel Media's Digital Network
Partnership expands access to premium DOOH inventory across the United States.
Apr. 3, 2026 at 4:33am
Got story updates? Submit your updates here. ›
A premium DOOH partnership unlocks new opportunities for brands to reach influential urban audiences through programmatic advertising.Cleveland TodayVIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City to further expand access to premium DOOH inventory across the United States. The partnership delivers access to 2,281 digital screens, generating approximately 6.3 billion monthly impressions across 27 major cities.
Why it matters
This partnership allows advertisers programmatic access to high-impact DOOH formats in urban centers and hard-to-reach neighborhoods, providing brands with exceptional opportunities to reach influential metropolitan audiences across America.
The details
The outdoor urban panel network delivers 3.8 billion monthly impressions across 20+ markets, while the digital spectaculars portfolio contributes over 2.5 billion monthly impressions through high-impact displays positioned across 16 major markets. Through programmatic buying via VIOOH's platform, advertisers gain enhanced flexibility, precision targeting, and improved efficiency to ensure maximum impact and measurable results.
- The partnership was announced on April 3, 2026.
The players
VIOOH
A leading premium global digital out-of-home supply-side platform that connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Orange Barrel Media (OBM) & IKE Smart City
A pioneer in landmark media and smart city technology, operating iconic displays in 30 of the top markets nationwide.
What they’re saying
“OBM & IKE's extensive network across major US cities represents exactly the kind of premium inventory that buyers are looking for.”
— Gavin Wilson, Global Chief Commercial Officer at VIOOH
“Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities.”
— Danielle Williamson, Executive Vice President of Sales at OBM
What’s next
The partnership will allow advertisers to access the expanded DOOH inventory through VIOOH's programmatic platform, providing enhanced targeting and campaign flexibility.
The takeaway
This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across premium DOOH networks, leveraging the power of programmatic to reach influential urban audiences across America.
