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Media Producer & Brand Architect Rizzo King Kongin Announces Global Sale of King Kongin Energy Drink
Rizzo King Kongin (Darrick Washington) sells King Kongin Energy Drink brand to private label in Germany and Africa after 6 years of building and scaling the business.
Apr. 20, 2026 at 5:21am
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The global sale of the King Kongin energy drink brand marks the successful completion of a six-year journey to build, scale, and exit a minority-owned consumer product on the international stage.Brooklyn TodayRizzo King Kongin, also known as Darrick Washington, the visionary brand architect and media producer, has officially announced the successful sale of the King Kongin energy drink company to a premier private label entity based in Germany and Africa. The acquisition marks the completion of a strategic six-year blueprint to build, scale, and exit a minority-owned beverage brand on a global stage.
Why it matters
The sale of King Kongin Energy Drink represents the successful exit of a minority-owned beverage brand that disrupted the energy drink market and built a loyal following over six years. The deal highlights the power of strategic partnerships, influencer marketing, and perseverance in building a scalable brand from the ground up.
The details
Since its inception, King Kongin consistently sold out on Amazon every single month for six years straight. Rizzo attributes the brand's explosive launch and foundational success to the legendary mentorship and marketing power of entertainment icons Master P and Snoop Dogg. As the brand entered its final scaling phase, Rizzo partnered with world-renowned fitness influencer NDO Champ, whose high-octane energy and relentless work ethic helped drive the brand to its peak performance and facilitate the final transition to the international markets in Germany and Africa.
- King Kongin Energy Drink was launched 6 years ago.
- The brand consistently sold out on Amazon every month for 6 years.
- The sale of the brand to a private label in Germany and Africa was announced on April 20, 2026, Rizzo King Kongin's birthday.
The players
Rizzo King Kongin
Also known as Darrick Washington, he is the founder of King Kongin and a seasoned brand architect, media producer, and digital strategist with over 25 years of experience.
Master P
An entertainment icon who provided legendary mentorship and marketing power to help launch and scale the King Kongin brand.
Snoop Dogg
An entertainment icon who collaborated with Rizzo King Kongin and provided the marketing DNA that put King Kongin on the map.
NDO Champ
A world-renowned fitness influencer who partnered with Rizzo King Kongin in the final scaling phase of the brand, bringing his high-octane energy and relentless work ethic to drive the brand to its peak performance.
King Kongin Energy Drink Company
The company founded by Rizzo King Kongin that produced the King Kongin energy drink brand.
What they’re saying
“I am eternally grateful to Master P and Snoop Dogg. Working side-by-side with Master P for a decade and collaborating with Snoop provided the marketing DNA that put King Kongin on the map. They taught me how to move like a mogul and build a brand that the world couldn't ignore.”
— Rizzo King Kongin, Founder of King Kongin
“NDO Champ took us home. He brought that championship energy that helped us cross the finish line and secure this deal. We worked hard for six years, and seeing the brand go global is exactly what we planned from day one.”
— Rizzo King Kongin, Founder of King Kongin
“Always go after your dreams, never give up, and ask GOD to lead you in the right direction. The drink is gone, but the King Kongin mindset is forever.”
— Rizzo King Kongin, Founder of King Kongin
What’s next
Rizzo King Kongin will continue to expand the King Kongin and Queen Kongin Mindset through his media production, digital strategy, and motivational platforms, even though the beverage line has been sold.
The takeaway
The successful sale of King Kongin Energy Drink to a global private label demonstrates the power of strategic partnerships, influencer marketing, and perseverance in building a scalable minority-owned brand. Rizzo King Kongin's story serves as an inspiration for entrepreneurs looking to disrupt their industries and achieve a lucrative exit.
