Harry Styles Announces 'Kiss All the Time. Disco, Occasionally.' Pop-Up Shops

The singer is opening temporary stores worldwide to promote his new album.

Published on Mar. 5, 2026

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Harry Styles is launching a series of pop-up shops to promote his new album "Kiss All the Time. Disco, Occasionally." The stores will open in major cities across North America, including New York, Los Angeles, Chicago, and Toronto, on the album's release day and several days after. Fans will be able to purchase exclusive merchandise such as crewnecks, tees, hoodies, and more at the temporary locations.

Why it matters

The pop-up shops are a creative marketing strategy to generate excitement and drive album sales for Styles' highly anticipated new release. Providing limited-time access to exclusive merchandise is a common tactic used by musicians to engage their fan base and drive brand awareness.

The details

The New York and Los Angeles stores will be open from midnight to 2 a.m. and 4 p.m. to 9 p.m. local time on March 6, the album's release day. American Express card members will have access to the stores from 3 p.m. to 4 p.m. and receive a complimentary gift with purchase, exclusive merchandise, and a dedicated checkout line. The stores will then reopen on March 7, 9, and 12 at various times, with Amex members getting early access each day. All other locations will be open March 6-8 at different times.

  • The New York and LA stores will be open on March 6 from midnight to 2 a.m. and 4 p.m. to 9 p.m. local time.
  • American Express card members will have access to the stores from 3 p.m. to 4 p.m. on March 6.
  • The stores will reopen on March 7, 9, and 12 at various times, with Amex members getting early access each day.
  • All other locations will be open March 6-8 at different times.

The players

Harry Styles

An English singer, songwriter, and actor who rose to fame as a member of the boy band One Direction and has since launched a successful solo career.

Columbia Records

An American record label that is a subsidiary of Sony Music Entertainment and is home to Harry Styles' music.

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What’s next

The pop-up shops will open in the coming days, providing fans with a limited-time opportunity to purchase exclusive merchandise related to Harry Styles' new album release.

The takeaway

Harry Styles' pop-up shop strategy demonstrates the creative marketing tactics musicians use to engage their fan base and drive album sales in the digital age. By offering exclusive merchandise and limited-time access, Styles is generating excitement and buzz around his new release.