Victoria's Secret Revives Fashion Show with Diverse Lineup

CEO Hillary Super says Gen Z customers are ready to reclaim the iconic runway

Published on Feb. 9, 2026

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Victoria's Secret is bringing back its famous fashion show with a new, more diverse lineup of models that CEO Hillary Super says will resonate with younger, body-positive Gen Z shoppers. The show featured longtime Angels like Adriana Lima alongside next-gen supers, curve models, and athletes - a stark contrast from the brand's previous 'heroin chic' aesthetic that was criticized for promoting unrealistic body standards.

Why it matters

Victoria's Secret is trying to reclaim its place in the lingerie market by appealing to a new generation of shoppers who grew up with more body-positive messaging, unlike millennials who were exposed to the brand's previous narrow beauty standards. The revived fashion show is a key part of the brand's larger transformation strategy under Super's leadership.

The details

Under new CEO Hillary Super, who previously led Anthropologie and Savage X Fenty, Victoria's Secret has re-energized its famous fashion show. The 2025 event featured a diverse lineup including longtime Angels like Adriana Lima, next-gen models Bella and Gigi Hadid, curve models Ashley Graham and Precious Lee, and athletes like WNBA star Angel Reese and Olympic gymnast Suni Lee. Super says the Gen Z customer watching today didn't grow up with the same body image trauma as millennials, and can appreciate the show's glamour without seeing the models as strictly aspirational.

  • The 2025 Victoria's Secret Fashion Show took place in October at Brooklyn's Steiner Studios.
  • Hillary Super joined Victoria's Secret as CEO in the fall of 2024.

The players

Hillary Super

The CEO of Victoria's Secret who is leading the brand's transformation strategy, previously held leadership roles at Anthropologie and Savage X Fenty.

Adriana Lima

A longtime Victoria's Secret Angel who walked in the revived 2025 fashion show at age 44 and as a mother of five.

Bella Hadid

A next-generation supermodel who walked in the 2025 Victoria's Secret Fashion Show.

Gigi Hadid

A next-generation supermodel who walked in the 2025 Victoria's Secret Fashion Show.

Ashley Graham

A curve model who walked in the 2025 Victoria's Secret Fashion Show.

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What they’re saying

“I don't think, as women, we ever stopped wanting to feel beautiful or sexy or powerful in our own skin. But we want to define that. We don't want someone else defining that for us.”

— Hillary Super, CEO, Victoria's Secret (Fortune)

What’s next

Victoria's Secret plans to continue its fashion show as part of its larger brand transformation strategy under CEO Hillary Super.

The takeaway

Victoria's Secret is reclaiming its iconic runway show with a more diverse and body-positive lineup of models, appealing to a new generation of shoppers who grew up with different beauty standards than the brand's previous 'heroin chic' aesthetic. This shift is a key part of the brand's larger turnaround efforts under CEO Hillary Super.