UrVenue Advances AI Strategy with Active MCP Development

Hotel tech platform aims to position itself for AI-driven commerce environments.

Apr. 17, 2026 at 12:00pm

Got story updates? Submit your updates here. ›

A glowing, high-tech 3D illustration of a futuristic hotel booking interface, with neon lights highlighting the various interactive elements, conceptually representing the convergence of physical hospitality and AI-driven commerce.UrVenue's AI-powered platform aims to seamlessly integrate hotel experience inventory with the next generation of intelligent booking systems.Las Vegas Today

UrVenue, a hotel technology platform, has revealed active development toward enabling Model Context Protocol (MCP) in its artificial intelligence strategy, with a targeted release in the fourth quarter of 2026. This initiative is part of the company's broader effort to position its platform for emerging AI-driven commerce environments as consumer discovery and booking behaviors continue to evolve.

Why it matters

As AI increasingly shapes how travel demand is created and captured, UrVenue's focus on ensuring its venue- and property-level experience inventory is bookable, discoverable, and actionable within next-generation AI-driven environments positions the company to thrive in the evolving hospitality landscape.

The details

Over the past year, UrVenue has tested AI applications across its product development and operational workflows. A central component of the company's roadmap is MCP enablement, which is currently in advanced development and is expected to support more seamless interaction between experience inventory and AI-powered systems.

  • UrVenue plans to release its MCP-enabled platform in the fourth quarter of 2026.

The players

UrVenue

A hotel technology platform based in Las Vegas, Nevada, that is expanding its artificial intelligence strategy to position its platform for emerging AI-driven commerce environments.

Cedric Ancellin

The chief AI scientist and chief technology officer of UrVenue, who stated that the company's focus is on ensuring its venue- and property-level experience inventory is bookable, discoverable, and actionable within the next generation of AI-driven environments.

Got photos? Submit your photos here. ›

What they’re saying

“AI is fundamentally changing how travel demand is created and captured. Our focus is on ensuring that venue- and property-level experience inventory is not only bookable, but also discoverable and actionable within the next generation of AI-driven environments.”

— Cedric Ancellin, Chief AI Scientist and Chief Technology Officer, UrVenue

The takeaway

UrVenue's investment in AI-enabled capabilities, including MCP enablement, positions the company to thrive in the evolving hospitality landscape where AI-driven commerce and consumer behaviors are increasingly shaping the industry.