Minute Maid and WWE Expand Multi-Year Partnership

New co-branded campaign, digital fan experience, and enhanced match sponsorships deepen brand integration.

Apr. 16, 2026 at 1:03am

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A photorealistic studio still life featuring a glass bottle of Minute Maid juice, a WWE Championship belt, and a WWE Superstar action figure, arranged elegantly on a clean, white background to symbolize the strategic brand integration between the two companies.The expanded Minute Maid-WWE partnership blends the energy of sports entertainment with the refreshment of premium juice, creating new digital and physical fan experiences.Las Vegas Today

WWE and Minute Maid have announced the expansion of their successful partnership, building on the momentum of their first year with new fan engagement initiatives. The multi-year renewal will feature a refreshed 'Bring the Juice' campaign, limited-time WWE Superstar packaging, and the launch of 'The Juice Vault' - a digital fan experience offering exclusive prizes and merchandise. The partnership will be further supported through enhanced match sponsorships at WWE Premium Live Events.

Why it matters

The expanded Minute Maid-WWE partnership reflects the growing importance of brand integrations and fan engagement in the world of sports entertainment. By meeting fans where they are - both in-arena and digitally - the two brands are creating new touchpoints to connect with their passionate audience and drive deeper loyalty.

The details

The new co-branded campaign will feature WWE Superstars Cody Rhodes, Jey Uso, and Rhea Ripley, while limited-time Minute Maid packaging with WWE Superstar designs will roll out to retailers nationwide. The Juice Vault, a digital fan experience accessible through QR codes, will offer fans chances to win exclusive WWE prizes and merchandise. This digital activation will also have an onsite presence at WrestleMania 42 in Las Vegas, blending the virtual and physical fan experience.

  • The Juice Vault digital experience will run from April 17 through July 13, 2026.
  • The new co-branded campaign and limited-time packaging will debut in the summer of 2026.

The players

Minute Maid

A brand of fruit juice and juice drinks owned by The Coca-Cola Company.

WWE

A professional wrestling promotion and media company, known for its popular live events and programming.

Cody Rhodes

A WWE Superstar featured in the new 'Bring the Juice' campaign.

Jey Uso

A WWE Superstar featured in the new 'Bring the Juice' campaign.

Rhea Ripley

A WWE Superstar featured in the new 'Bring the Juice' campaign.

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What they’re saying

“Our first year with WWE showed us just how deeply fans connect when brands meet them through their passions. As we kick-off year two with WWE, we're building on that momentum by creating experiences like The Juice Vault that bring fans closer to the action and reflect the energy, confidence and fun at the core of both brands.”

— Marisa Black, Senior Director of Minute Maid, North America

“We're proud of what we accomplished together with Minute Maid in our first year, bringing the partnership to life across retail, digital and experiential to meet our fans where they are. The recent launch of The Juice Vault and the debut of our new commercial featuring Cody Rhodes, Jey Uso and Rhea Ripley allow us to connect authentically with our fans, and we look forward to continuing our innovative work with such a valued partner in the years ahead.”

— Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships

What’s next

The new co-branded campaign and limited-time WWE Superstar packaging on Minute Maid products will roll out to retailers nationwide in the summer of 2026, further expanding the brand's presence and fan engagement within the WWE ecosystem.

The takeaway

The Minute Maid-WWE partnership demonstrates the growing importance of strategic brand integrations that leverage digital experiences and fan passion points to drive deeper connections with audiences. This multi-year renewal builds on the success of their initial collaboration, showcasing how innovative co-marketing can elevate both brands within the sports and entertainment landscape.