Rollo Launches Built-In Loyalty Program for 500,000+ Shippers

New Rollo Rewards program offers automatic discounts and perks for frequent users.

Apr. 15, 2026 at 1:41pm

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A stylized, isometric 3D illustration depicting a miniature shipping desk with various supplies like boxes, labels, and a scale, all rendered in a clean, modern digital style with bold colors and soft lighting to represent Rollo's shipping platform and rewards program.Rollo's new built-in loyalty program aims to reward frequent shippers with automatic discounts and perks to keep their costs low.Las Vegas Today

Rollo, a shipping platform serving over 500,000 U.S. and Canadian customers, has launched a new built-in loyalty program called Rollo Rewards. The program automatically lowers shipping costs and unlocks perks like free label packs, scales, and printers as users ship more volume and earn points. Rollo Rewards is free to activate and requires no separate sign-up or subscription.

Why it matters

The new Rollo Rewards program aims to incentivize and retain Rollo's large base of small business and individual shippers by offering automatic discounts and bonuses that scale with their shipping activity. This could help Rollo maintain its competitive edge against other shipping platforms and solidify its position as a go-to choice for cost-conscious shippers across North America.

The details

Rollo Rewards earns points for each label printed (5 points) and each dollar funded via ACH (3 points) or credit card (1 point). As users reach different point thresholds, their per-label shipping rate drops from 5 cents at the entry level down to just 1 cent at the top VIP tier. Other perks include free label packs, shipping scales, thermal printers, and store discounts up to 30%. ACH funding also earns triple the points of credit card funding with no processing fees.

  • Rollo Rewards launched on April 15, 2026.

The players

Rollo

A shipping platform that serves over 500,000 U.S. and Canadian customers by comparing rates across USPS, UPS, FedEx, Canada Post, and Purolator and offering integrated selling channel tools, inventory management, and AI automation.

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What they’re saying

“With Rollo Rewards, we're making it so that the more you ship with Rollo, the less it costs you — automatically. There's nothing to activate, nothing to manage. Ship, earn, level up, save.”

— Rollo Team

The takeaway

Rollo's new Rollo Rewards program provides an innovative way for the shipping platform to retain and reward its large base of small business and individual customers by automatically lowering their shipping costs and unlocking valuable perks as their shipping volume grows. This could help Rollo solidify its position as a go-to choice for cost-conscious shippers across North America.