NVIDIA Unveils New Adobe Premiere Color Grading Mode Powered by RTX GPUs

Upcoming NAB Show to showcase video editing innovations accelerated by NVIDIA technology.

Apr. 15, 2026 at 1:24pm

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A highly detailed, glowing 3D illustration of a futuristic video editing workstation, with colorful neon lights tracing the intricate circuits and components of the hardware, conveying a sense of advanced, cutting-edge technology powering the creative process.NVIDIA's GPU-accelerated color grading tools in Adobe Premiere Pro aim to revolutionize video editing workflows with real-time, high-quality visual effects.Las Vegas Today

NVIDIA announced a new color grading mode for Adobe Premiere Pro that will be showcased at the upcoming NAB Show 2026 in Las Vegas. The new feature, powered by NVIDIA RTX technology, aims to streamline video editing workflows for content professionals across the broadcast and media industries.

Why it matters

As video production and post-production become increasingly complex, tools that can accelerate and optimize creative workflows are in high demand. NVIDIA's collaboration with Adobe to integrate GPU-accelerated color grading capabilities into Premiere Pro could provide a significant boost in efficiency and creative control for video editors and content creators.

The details

The new color grading mode in Adobe Premiere Pro will leverage the power of NVIDIA RTX GPUs to provide real-time, high-quality color adjustments and effects. This will allow video editors to experiment with different looks and styles more fluidly during the editing process, without the need for lengthy rendering times.

  • The NAB Show 2026 will take place from April 18-22 in Las Vegas.
  • NVIDIA's new color grading mode for Adobe Premiere Pro will be showcased at the event.

The players

NVIDIA

A leading technology company that designs graphics processing units (GPUs) and other related hardware and software for the gaming, professional, and mobile markets.

Adobe

A multinational computer software company that is a leader in the creation of multimedia and creativity software products, including the popular video editing application Adobe Premiere Pro.

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What’s next

The new color grading mode in Adobe Premiere Pro powered by NVIDIA RTX technology will be showcased at the NAB Show 2026 in Las Vegas from April 18-22.

The takeaway

The integration of NVIDIA's GPU-accelerated technology into Adobe Premiere Pro's color grading capabilities represents a significant advancement in video editing workflows, empowering content creators to explore more creative options and achieve their desired visual styles more efficiently.