Hyundai Motor to Invest $26B in U.S., Expand AI and Robotics

Chung Eui-sun says robotics and AI will be central to Hyundai's future growth as the company plans major U.S. expansion.

Apr. 13, 2026 at 11:20pm

An abstract, sweeping color photograph conveying the motion and energy of a Hyundai vehicle, with vibrant streaks of color and a sense of speed and modern engineering.Hyundai's investment in robotics and AI signals the company's ambition to evolve beyond its automotive roots and lead the integration of advanced technologies into real-world industrial applications.Las Vegas Today

Hyundai Motor Group plans to invest $26 billion in the United States by 2028 as it aims to expand beyond its traditional automotive business into 'physical AI,' integrating robotics and AI into real-world industrial applications. Hyundai executive vice chairman Chung Eui-sun said robotics and AI will play a growing role in improving manufacturing efficiency and product quality, and the company intends to deploy humanoid robots in its factories by 2028.

Why it matters

Hyundai's major investment and strategic shift toward robotics and AI reflects the growing importance of these technologies in the automotive industry. As customer demands evolve, integrating innovation into real-world applications will enable greater collaboration between humans, robots and AI to enhance productivity and quality.

The details

Hyundai Motor Group plans to build an annual production capacity of up to 30,000 humanoid robots by 2030. The initiative includes the use of humanoid robots developed by Boston Dynamics, which is affiliated with Hyundai. Chung said robotics and AI will play a key role in improving manufacturing efficiency and product quality as customer demands change. The company is also advancing software-driven manufacturing innovation through its U.S. production operations.

  • Hyundai plans to invest $26 billion in the U.S. by 2028.
  • The company aims to deploy humanoid robots in manufacturing by 2028.
  • Hyundai intends to build an annual production capacity of up to 30,000 humanoid robots by 2030.

The players

Chung Eui-sun

Executive vice chairman of Hyundai Motor Group, who outlined the company's plans to expand into robotics and AI.

Boston Dynamics

A robotics company affiliated with Hyundai Motor Group that is developing the humanoid robots Hyundai plans to deploy in its factories.

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What they’re saying

“Robotics and artificial intelligence will be central to Hyundai Motor Group's future growth, as the company plans to invest $26 billion in the United States by 2028.”

— Chung Eui-sun, Executive Vice Chairman, Hyundai Motor Group

What’s next

Hyundai plans to begin deploying its humanoid robots in manufacturing by 2028 and build an annual production capacity of up to 30,000 units by 2030.

The takeaway

Hyundai's major investment in robotics and AI reflects the automotive industry's growing embrace of these technologies to enhance manufacturing efficiency, product quality, and collaboration between humans and machines. As customer demands evolve, Hyundai's strategic shift signals the importance of integrating innovation into real-world industrial applications.