Bruno Mars Celebrated as 'New King of Las Vegas' with Strip Parade

The singer-songwriter was honored with a street naming and charitable donation to the local children's hospital.

Apr. 11, 2026 at 5:21am

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An abstract close-up photograph featuring a dazzling array of glittering sequins and shattered disco ball fragments, conveying the high-energy glamour and festive atmosphere of Bruno Mars' Las Vegas parade celebration.The vibrant parade honoring Bruno Mars as the 'new king of Las Vegas' brought a sense of joy and celebration to the iconic Strip.Las Vegas Today

Singer-songwriter Bruno Mars was celebrated as the 'new king of Las Vegas' on Friday, with the city honoring him with a parade down the Las Vegas Strip and the naming of 'Bruno Mars Drive.' Mars, who has performed over 140 shows in Las Vegas residencies since 2016, also pledged to donate $1 million to the Las Vegas Children's Hospital, with his partner MGM Grand matching the donation.

Why it matters

Bruno Mars has become one of the most iconic performers in Las Vegas, joining the ranks of legendary entertainers like Elvis and the Rat Pack who have had streets named after them on the Strip. This celebration solidifies Mars' status as a modern Las Vegas legend and highlights the city's continued embrace of top musical talent.

The details

During the parade, Mars rode down the Strip in a pink low-rider with two showgirls at his side as the city declared Friday 'Bruno Mars Day.' In addition to the street naming, Mars pledged to donate $1 million to the Las Vegas Children's Hospital, with MGM Grand matching the donation. The celebration ended with a brief performance by Mars and his band 'The Hooligans,' giving fans a taste of what they can expect at his upcoming Allegiant Stadium show.

  • On Friday, April 11, 2026, the city of Las Vegas honored Bruno Mars with a parade and street naming.
  • Mars has performed over 140 shows in Las Vegas residencies between 2016 and 2025.

The players

Bruno Mars

A popular singer-songwriter who has become one of the most iconic performers in Las Vegas, joining the ranks of legendary entertainers like Elvis and the Rat Pack.

Bill Hornbuckle

The CEO and president of MGM Resorts International, which partnered with Bruno Mars on his charitable donation to the Las Vegas Children's Hospital.

Deedee Jenkins

A Las Vegas resident who was excited to see Bruno Mars join the ranks of Sinatra and Elvis with a street named after him on the Strip.

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What they’re saying

“It's such a privilege, and I want to thank you guys from the bottom of my heart for giving me this today.”

— Bruno Mars, Singer-songwriter

“But they're old school. This is new blood, and I'm ready for it with my old self.”

— Deedee Jenkins, Las Vegas resident

“Bruno Mars has shown he has the 'legacy and legs' to perform in Las Vegas years from now.”

— Bill Hornbuckle, CEO and president of MGM Resorts International

What’s next

Bruno Mars will kick off his global Romantic Tour with a performance at Allegiant Stadium in Las Vegas later that night.

The takeaway

Bruno Mars' celebration as the 'new king of Las Vegas' solidifies his status as a modern Las Vegas legend, joining the ranks of iconic entertainers like Elvis and the Rat Pack. His charitable donation to the local children's hospital and continued commitment to performing in the city further cement his legacy and connection to the Las Vegas community.