GoPro Unveils Next-Gen Camera with Powerful New Chip

The action camera maker aims to reclaim its throne with a major hardware and software upgrade.

Apr. 8, 2026 at 7:51am

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A highly detailed, glowing 3D macro illustration of the intricate circuitry and components of the GoPro GP3 processor chip, with neon cyan and magenta lights illuminating the complex digital infrastructure.GoPro's new GP3 processor powers a next-generation of action cameras aimed at reclaiming the company's position as a leader in the high-end compact imaging market.Las Vegas Today

GoPro is set to unveil an entirely new generation of cameras powered by its next-gen GP3 processor at the 2026 NAB Show in Las Vegas. The company is positioning GP3 as the foundation for a new era of professional-grade, compact imaging that could help GoPro regain its position as the market leader. The new cameras will feature larger sensors, dramatically improved low-light performance, higher resolutions and frame rates, longer runtimes, and enhanced audio and overall image quality - all in the same rugged, compact form factor.

Why it matters

GoPro has faced increasing competition from rivals like DJI and Insta360, which have been pushing the boundaries of camera hardware and software capabilities. This new generation of GoPro cameras powered by the advanced GP3 chip aims to reclaim GoPro's position as the premier action camera brand by delivering a comprehensive set of features that cater to both professional filmmakers and high-end content creators - a much bigger and more competitive arena than just action sports enthusiasts.

The details

The GP3 processor is a 5-nanometer System-on-a-Chip (SoC) that delivers more than 2X the pixel processing power of its predecessor. It also introduces a dedicated AI Neural Processing Unit (NPU) and specialized cores for scene recognition and subject detection, allowing future GoPro cameras to actively analyze footage and adjust settings automatically for better exposure, color tuning, and subject tracking. Additionally, the 5nm architecture is expected to deliver industry-leading runtimes and thermal performance, addressing long-standing pain points in the action camera category.

  • GoPro will unveil the new cameras at the 2026 NAB Show in Las Vegas from April 19-22.
  • The GP3 processor powers not just action cameras, but also 360 cameras, vlogging tools, and even ultra-premium compact cinema systems.

The players

GoPro

An American technology company that develops high-definition cameras, often used in extreme action video photography.

Nicholas Woodman

The CEO of GoPro, who has stated that the company's new cameras will deliver the features customers have been asking for, including better low-light performance, higher resolutions, and longer runtimes.

DJI

A Chinese technology company that produces a range of cameras, including the DJI Osmo Action 5, which are pushing the boundaries of battery life, thermal performance, and low-light capability in the action camera market.

Insta360

A Chinese technology company that produces innovative 360-degree cameras, such as the Insta360 X5, which are disrupting the market with their AI-powered reframing capabilities and 'shoot first, frame later' creative workflow.

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What they’re saying

“Customers have been asking for 'everything' - better low-light, higher resolutions, faster frame rates, improved audio, longer runtimes, and rock-solid performance in extreme conditions. And with GP3, GoPro believes it's finally ready to deliver all of it.”

— Nicholas Woodman, CEO, GoPro

What’s next

GoPro will unveil the new cameras powered by the GP3 processor at the 2026 NAB Show in Las Vegas from April 19-22, where the company is expected to showcase the camera's advanced features and capabilities aimed at professional filmmakers and high-end content creators.

The takeaway

GoPro's new generation of cameras powered by the powerful GP3 processor represents a bold move to reclaim its position as the market leader in the action camera space. By delivering a comprehensive set of features that cater to both professional and enthusiast users, GoPro is positioning itself to compete more effectively against rivals like DJI and Insta360, which have been pushing the boundaries of camera hardware and software capabilities.