Kendall Jenner Attends Ex Bad Bunny's Super Bowl Halftime Show

Model's presence sparks conversation about how celebrities navigate relationships and their aftermath in the social media age.

Feb. 10, 2026 at 6:15am

Got story updates? Submit your updates here. ›

Kendall Jenner's attendance at the Super Bowl LVIII halftime show, headlined by her ex-boyfriend Bad Bunny, sparked a flurry of conversation. Footage of the model dancing alongside Hailey Bieber quickly went viral, highlighting a shifting dynamic in how public figures navigate relationships and their aftermath, particularly in the age of social media.

Why it matters

Jenner's presence at the event, despite her past relationship with Bad Bunny, speaks to a new level of normalized co-existence between exes. While past breakups often involved complete avoidance, a visible, yet reserved, show of support is becoming more common, allowing celebrities to maintain professionalism amidst personal history.

The details

Jenner's focus on her Fanatics Sportsbook commitments during the Super Bowl underscores a growing trend: prioritizing professional life even when personal relationships intersect. She poked fun at past relationships in the commercial, demonstrating a willingness to acknowledge her dating history without dwelling on specifics. This approach allows celebrities to control the narrative and maintain a public image separate from romantic entanglements.

  • Jenner and Bad Bunny broke up in September 2024.
  • The Super Bowl LVIII halftime show took place on February 10, 2026.

The players

Kendall Jenner

A model and reality TV personality who was previously in a relationship with Bad Bunny.

Bad Bunny

A Puerto Rican rapper and singer who headlined the Super Bowl LVIII halftime show.

Hailey Bieber

A model who was seen dancing alongside Kendall Jenner at the Super Bowl halftime show.

Fanatics Sportsbook

A major sports betting brand that Kendall Jenner was promoting during the Super Bowl.

Got photos? Submit your photos here. ›

What they’re saying

“In a 2025 interview with Time, he acknowledged that his songs are inspired by a variety of sources, leaving room for interpretation without explicitly confirming or denying the connection.”

— Bad Bunny

The takeaway

Jenner and Bad Bunny's dynamic highlights a growing trend in how celebrities handle breakups, with increased normalization of co-existence, strategic social media management, and a focus on professional commitments over personal feelings. This shift reflects a broader cultural emphasis on personal growth and independence before committing to long-term partnerships.