Bruno Mars Sets Guinness World Record with Roblox Concert

How Virtual Concerts Are Reshaping the Music Industry

Published on Feb. 9, 2026

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Bruno Mars has officially entered the record books, not for a stadium tour, but for a groundbreaking concert within the Roblox game Steal a Brainrot. On January 17th, a virtual avatar of Mars performed to a staggering 12,862,161 concurrent viewers, earning him a Guinness World Record for the largest music concert in a video game by a single artist.

Why it matters

This event signals a significant shift in how artists connect with fans and monetize their work. The rise of in-game concerts, beyond just Fortnite, demonstrates the growing potential of virtual performances to reach massive audiences and provide unique, immersive experiences that blend gaming and music.

The details

The concert wasn't just about the performance itself. Roblox released a limited-edition 'Brainrot' character, 'Brunito Marsito,' which was downloaded over 5 million times. This integration of digital collectibles adds another revenue stream for artists and provides fans with a tangible (albeit virtual) memento of the experience. The success of 'Brunito Marsito' suggests that virtual merchandise can be just as desirable as physical goods.

  • On January 17th, Bruno Mars's virtual avatar performed in the Roblox game Steal a Brainrot.
  • The concert drew a record-breaking 12,862,161 concurrent viewers.

The players

Bruno Mars

A Grammy-winning American singer, songwriter, and record producer who has now set a Guinness World Record for the largest music concert in a video game by a single artist.

Roblox

An online game platform and game creation system that allows users to program games and play games created by other users.

Steal a Brainrot

A base-defense/tycoon game on Roblox where players collect and defend 'Brainrot' characters, which are voxel characters based on internet memes.

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What’s next

Bruno Mars's foray into the metaverse coincides with the release of his new album, The Romantic, on February 27th, and the launch of his 'The Romantic Tour' on April 10th in Las Vegas. This strategic timing demonstrates how artists can leverage virtual experiences to build hype and drive engagement for their traditional releases and tours.

The takeaway

Bruno Mars's record-breaking Roblox concert is likely just the beginning of a trend where artists explore more gaming platforms, incorporate enhanced interactivity, personalize experiences, and experiment with new revenue models to connect with fans in the metaverse.