Bruno Mars Sets Guinness World Record with Roblox Concert

The virtual show drew over 12 million concurrent viewers, the largest music concert in a video game by a single artist.

Published on Feb. 9, 2026

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Bruno Mars has set a new Guinness World Record for the largest music concert in a video game by a single artist. On January 17, during a session of Roblox's game Steal a Brainrot, Mars' virtual avatar performed his new hit 'I Just Might' and his 2012 song 'Locked Out of Heaven', drawing over 12.8 million concurrent viewers - more than the entire population of Sweden.

Why it matters

This record-breaking Roblox concert demonstrates the growing popularity and commercial potential of virtual music performances, as artists seek new ways to connect with fans and generate revenue beyond traditional live shows. It also highlights the massive scale and engagement that can be achieved through gaming platforms.

The details

According to Guinness World Records, the Bruno Mars concert on Roblox drew 12,862,161 concurrent viewers, surpassing the previous record of 12.3 million viewers set by Travis Scott's 2020 Fortnite concert. Roblox reported that the show garnered 10 million livestream users and 53 million social video views, and a limited-edition 'Brunito Marsito' Brainrot was downloaded over 5 million times.

  • The Bruno Mars Roblox concert took place on January 17, 2026.
  • The previous record of 12.3 million viewers was set by Travis Scott's 2020 Fortnite concert.
  • A 2024 Fortnite event featuring Snoop Dogg, Ice Spice and Eminem drew 14.3 million viewers, but that was multiple artists, not a single performer.

The players

Bruno Mars

An American singer-songwriter and record producer known for his retro-inspired pop and R&B sound.

Roblox

A global online gaming platform and game creation system that allows users to program games and play a wide variety of different types of games created by other users.

Travis Scott

An American rapper, singer, songwriter, and record producer who previously held the record for the largest music concert in a video game with his 2020 Fortnite concert.

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What’s next

For those hoping to see Bruno Mars in person, his 'The Romantic Tour' is scheduled to start on April 10, 2026 in Las Vegas, Nevada. His new album, also called 'The Romantic', is set to be released on February 27, 2026.

The takeaway

The record-breaking Roblox concert by Bruno Mars highlights the massive scale and engagement that can be achieved through gaming platforms, as artists explore new ways to connect with fans and generate revenue beyond traditional live shows.