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Proper Propaganda Delivers Record CES Performance
Tech PR agency drives 500+ media placements and AI search visibility for global consumer tech clients
Jan. 31, 2026 at 3:47pm
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Proper Propaganda, a tech PR agency known for its modern approach, reported its most successful CES to date, delivering over 500 media placements and AI search visibility for its global consumer tech clients. The agency's strategy focused on early preparation, consistent messaging, and securing coverage in high-authority publications to boost its clients' long-term credibility and relevance.
Why it matters
CES serves as a critical early indicator of public interest and market readiness for consumer technology brands. With over 4,100 exhibitors competing for limited media attention, Proper Propaganda's approach of viewing CES as a foundational media moment, rather than a one-week press sprint, helped its clients differentiate and earn widespread, repeatable coverage that supports their long-term narrative and AI search visibility.
The details
Proper Propaganda prioritized media relations that would result in coverage spanning broadcast, print, and digital channels, including repeat coverage and syndication in the U.S., Canada, and Europe. The agency also supported its clients in navigating the dense show floors, complex live demonstrations, and sustained interview schedules, ensuring consistent, high-quality engagement across the high-volume media interactions.
- Proper Propaganda's CES engagements begin months in advance and are structured as repeatable, strategy-led programs.
- CES 2026 took place in January 2026.
The players
Proper Propaganda
A technology PR agency known for its modern approach to the craft, working with global tech companies to build long-term visibility, credibility, and brand equity, particularly for brands entering or expanding in the U.S. market.
Jackson Wightman
The founder of Proper Propaganda.
Keychron
A global mechanical keyboard brand focused on productivity and design.
Fraimic
An AI startup developing an interactive e-ink display for visual creation.
ProtoArc
A maker of ergonomic office and travel accessories.
What they’re saying
“Our strategy with CES is to start early and view it as a building block for the year, not a one-off moment. The work that happens before the show determines whether CES becomes noise or a real inflection point for a brand.”
— Jackson Wightman, Founder, Proper Propaganda
“This year more than ever, we are viewing media coverage gained at CES as assets for memory making. In the AI search era, every article becomes part of the corpus that language models reference. We were pleased to see our clients maintain consistent narratives while landing in high-authority outlets, and we are already seeing measurable gains in LLM presence as a result.”
— Jackson Wightman, Founder, Proper Propaganda
What’s next
Proper Propaganda is already guiding its clients on strategy and engagement planning for CES 2027.
The takeaway
Proper Propaganda's approach to CES, focusing on early preparation, consistent messaging, and securing coverage in high-authority publications, has helped its clients differentiate themselves in a crowded market and boost their long-term credibility and relevance, particularly in the AI search era.
