New Mexico Governor Joins 'Breaking Bad' Actors for Earth Day Cleanups

Grisham partners with 'The Cousins' to promote anti-litter campaign across the state.

Apr. 17, 2026 at 11:33pm

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A brightly colored, high-contrast silkscreen print of a plastic bottle and fast food wrapper repeated in a tight grid pattern, utilizing vibrant neon colors and heavy black outlines to turn everyday litter into modern pop art.Iconic litter items transformed into bold pop art underscore the governor's call for New Mexicans to clean up their communities.Los Lunas Today

New Mexico Governor Michelle Lujan Grisham kicked off a series of statewide cleanup events tied to Earth Day on Friday, making appearances at parks in Española and Taos. She was joined by actors Daniel Moncada and Luis Moncada, who are best known for playing 'The Cousins' on the hit TV shows Breaking Bad and Better Call Saul. The duo also appear in the state's current 'Breaking Bad Habits' anti-litter campaign.

Why it matters

The governor's participation in these community cleanup events aims to raise awareness about litter and illegal dumping issues across New Mexico, leveraging the star power of the popular Breaking Bad actors to promote the state's anti-litter initiatives.

The details

In addition to the Friday events, the governor and 'The Cousins' are scheduled to appear at two more cleanup events on Saturday in Los Lunas and Socorro. These coordinated efforts are part of the state's broader 'Breaking Bad Habits' campaign, which uses the recognizable characters from the acclaimed TV drama to encourage residents to properly dispose of waste and prevent littering.

  • The cleanup events kicked off on Friday, April 17, 2026.
  • Additional events are scheduled for Saturday, April 18, 2026 at 10 a.m. in Los Lunas and 12 p.m. in Socorro.

The players

Governor Michelle Lujan Grisham

The current governor of New Mexico who is leading the state's Earth Day cleanup initiatives.

Daniel Moncada

An actor best known for playing 'The Cousins' on the TV shows Breaking Bad and Better Call Saul, who is appearing at the cleanup events.

Luis Moncada

An actor best known for playing 'The Cousins' on the TV shows Breaking Bad and Better Call Saul, who is appearing at the cleanup events.

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What they’re saying

“We must all do our part to keep New Mexico clean and beautiful, especially in our parks and public spaces. I'm proud to partner with 'The Cousins' to promote this important message.”

— Governor Michelle Lujan Grisham

What’s next

The governor and 'The Cousins' will continue their tour of Earth Day cleanup events across New Mexico on Saturday, making stops in Los Lunas and Socorro.

The takeaway

By leveraging the popularity of Breaking Bad characters, the governor's office is finding creative ways to engage the public and raise awareness about litter prevention. These community cleanup efforts demonstrate a commitment to environmental stewardship and maintaining the natural beauty of New Mexico.