Boot Barn to Open First Jersey Shore Location in Mays Landing

Popular western and workwear retailer takes over former Party City spot in Consumer Square shopping center.

Apr. 6, 2026 at 5:12pm

A photorealistic studio still life featuring a pair of worn leather cowboy boots, a denim shirt, and a silver belt buckle arranged on a clean, monochromatic background, conceptually representing the premium quality and rugged style of western workwear.The arrival of Boot Barn in Mays Landing signals growing demand for western-inspired fashion and accessories at the Jersey Shore.Mays Landing Today

Boot Barn, a prominent western wear and workwear retailer, is opening its first location at the Jersey Shore in Mays Landing, New Jersey. The new store will occupy the former Party City space in the Consumer Square shopping center, which has seen a flurry of new tenants recently including Bob's Discount Furniture and Top Pot Korean BBQ.

Why it matters

The arrival of Boot Barn in Mays Landing represents the continued revitalization of the Consumer Square shopping center after the closure of Party City in 2024. It also signals growing demand for western-themed apparel and accessories at the Jersey Shore, an area traditionally known more for beach and boardwalk culture.

The details

Boot Barn, founded in California in 1978, sells a wide range of western wear, cowboy boots, workwear, home decor, and other outdoor-themed merchandise. The company currently has around 500 stores nationwide, including 11 locations in New Jersey. Crews have been working to gut and renovate the former Party City space in preparation for Boot Barn's arrival, though an exact opening date has not yet been announced.

  • Party City closed its Mays Landing location in late 2024 due to financial troubles.
  • Boot Barn announced plans to open a new store in the vacant Party City space in early 2026.
  • Renovation work on the new Boot Barn location began in the spring of 2026.

The players

Boot Barn

A prominent western wear and workwear retailer founded in California in 1978, with around 500 stores nationwide and 11 locations in New Jersey.

Party City

A national party supply and costume retailer that closed its Mays Landing location in late 2024 due to financial difficulties.

Consumer Square

A shopping center in Mays Landing, New Jersey that has seen a recent influx of new tenants, including Bob's Discount Furniture and Top Pot Korean BBQ.

Got photos? Submit your photos here. ›

What they’re saying

“We're excited to bring Boot Barn's unique blend of western wear and workwear to the Jersey Shore. This location will allow us to serve a whole new customer base in the region.”

— Jim Conroy, CEO, Boot Barn

What’s next

Boot Barn has not yet announced an official opening date for its new Mays Landing location, but local officials and residents are eagerly anticipating the store's arrival in the coming months.

The takeaway

The opening of a Boot Barn store in Mays Landing represents the continued evolution of the Consumer Square shopping center, which is attracting a diverse mix of national retailers and local businesses. This development signals growing demand for western-themed apparel and accessories at the Jersey Shore, potentially signaling a shift in the region's traditional retail landscape.