FIFA, Fanatics Fest NYC Reveal Collaboration Ahead of 2026 World Cup

The world's largest sporting festival will partner with FIFA for their annual event in July 2026.

Apr. 7, 2026 at 5:16pm

A cubist, geometric painting depicting the dynamic motion and energy of a FIFA World Cup match, with fragmented planes of color representing the official team uniforms and national flags.The collaboration between Fanatics Fest NYC and FIFA will bring the global excitement of the World Cup to the heart of New York City in the lead-up to the 2026 final match.East Rutherford Today

Fanatics Fest, the world's largest sporting festival hosted at the Javits Center in New York City, has announced a partnership with FIFA for their annual event from July 16-19, 2026, ahead of the 2026 FIFA World Cup Final to be played at MetLife Stadium on July 19.

Why it matters

This collaboration between Fanatics Fest and FIFA will bring the global excitement of the World Cup to New York City, providing fans with a unique opportunity to celebrate the world's biggest sporting event in the lead-up to the final match.

The details

The Fanatics Fest event, which features live music, interactive exhibits, and fan activities, will incorporate FIFA branding and programming to create a truly immersive World Cup experience for attendees in the days leading up to the final match.

  • The Fanatics Fest NYC event will take place from July 16-19, 2026.
  • The 2026 FIFA World Cup Final will be played at MetLife Stadium on July 19, 2026.

The players

Fanatics Fest

The world's largest sporting festival, hosted annually at the Javits Center in New York City.

FIFA

The international governing body of association football, futsal, and beach soccer.

MetLife Stadium

The home stadium of the New York Giants and New York Jets, located in East Rutherford, New Jersey, which will host the 2026 FIFA World Cup Final.

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What’s next

The specific details of the Fanatics Fest NYC and FIFA collaboration, including event programming and ticket information, will be announced in the coming months.

The takeaway

This partnership between Fanatics Fest and FIFA is a testament to the global appeal of the World Cup, and will provide New Yorkers and visitors alike with an unparalleled opportunity to immerse themselves in the excitement of the world's biggest sporting event.