The Timeless Jingle of Mr. Softee Brings Summer Nostalgia to New Jersey

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The unmistakable jingle of the Mr. Softee ice cream truck is a quintessential sound of summer in New Jersey, stirring up fond memories and uniting both kids and adults in the joyful anticipation of a cold, creamy treat. Originating from a South Jersey-based company that has been in operation for nearly 70 years, the catchy tune has become ingrained in the state's culture, evoking a sense of timeless nostalgia that transcends generations.

Why it matters

The Mr. Softee experience is a shared cultural touchstone that connects New Jerseyans, cutting through the stresses of daily life and tapping into the carefree spirit of childhood summers. As a locally-rooted business that has maintained its presence and appeal over decades, the brand represents the enduring appeal of small, community-driven enterprises in an era of increasing corporate homogenization.

The details

Founded in 1956 by brothers William and James Conway in Philadelphia, Mr. Softee established its headquarters in Runnemede, New Jersey just two years later, where it has remained ever since. The company's iconic jingle, adapted from the melody of the century-old tune "The Whistler and His Dog," was created by jingle writer Les Waas around 1960. While the song has actual lyrics about creaminess and the Softee name, these have largely been forgotten by generations of New Jerseyans who grew up hearing only the instantly recognizable instrumental version.

• Mr. Softee was founded in 1956 in Philadelphia.
• The company moved its headquarters to Runnemede, New Jersey in 1958.
• The Mr. Softee jingle was created around 1960 by jingle writer Les Waas.