Atlantic City Casinos Announce Boardwalk Hotel Upgrades

Hard Rock and Caesars plan major renovations to their properties on the iconic Boardwalk.

Published on Feb. 16, 2026

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Two major casino-hotel operators in Atlantic City, New Jersey have announced plans for significant upgrades to their Boardwalk properties. Hard Rock Hotel & Casino Atlantic City said it will invest $50 million to enhance the in-person gaming experience, while Caesars Entertainment is also planning renovations to its Boardwalk hotels.

Why it matters

Atlantic City has struggled in recent years to compete with newer casinos in neighboring states, so these investments in upgrading the iconic Boardwalk hotels are seen as crucial to drawing visitors back to the seaside resort town.

The details

Hard Rock's $50 million renovation will focus on enhancing the casino floor, hotel rooms, and entertainment offerings at its Boardwalk property. Caesars Entertainment, which owns several hotels on the Boardwalk including Caesars, Harrah's, and Bally's, is also planning undisclosed upgrades to its Atlantic City hotel portfolio.

  • The Hard Rock Hotel & Casino Atlantic City announced its $50 million renovation plan in February 2026.
  • Caesars Entertainment has not provided a timeline for its Boardwalk hotel upgrades.

The players

Hard Rock Hotel & Casino Atlantic City

A casino-hotel located on the Atlantic City Boardwalk, owned and operated by the Hard Rock International company.

Caesars Entertainment

A major casino and hospitality company that owns and operates several hotel-casino properties on the Atlantic City Boardwalk, including Caesars, Harrah's, and Bally's.

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What they’re saying

“We must continue to invest in our properties to provide the best possible gaming and entertainment experience for our guests.”

— Jim Allen, Chairman of Hard Rock International (Atlantic City Press)

What’s next

The details and timelines for Caesars Entertainment's Boardwalk hotel renovations have not yet been announced.

The takeaway

These planned upgrades by Hard Rock and Caesars demonstrate the continued importance of Atlantic City's iconic Boardwalk hotels in drawing visitors to the seaside gambling destination, even as it faces increasing competition from newer casinos in the region.