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Lamar Today
By the People, for the People
Schroder Investment Management Group Increases Stake in Lamar Advertising
Institutional investor now owns 0.37% of the real estate investment trust's stock
Mar. 12, 2026 at 10:09am
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Schroder Investment Management Group increased its stake in Lamar Advertising Company (NASDAQ:LAMR) by 17.6% in the 3rd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor now owns 371,602 shares of the real estate investment trust's stock, worth $44.93 million.
Why it matters
Lamar Advertising is one of the largest outdoor advertising companies in North America, specializing in billboards, transit advertising, and other out-of-home media solutions. The increase in Schroder's stake suggests the investment firm sees value in Lamar's business model and growth potential.
The details
Schroder Investment Management Group acquired an additional 55,739 shares of Lamar Advertising in the 3rd quarter, bringing its total ownership to 371,602 shares. This represents a 0.37% stake in the company. Lamar Advertising's stock has performed well over the past year, rising from around $100 per share to over $130 per share.
- Schroder Investment Management Group increased its stake in Lamar Advertising in the 3rd quarter of 2026.
The players
Schroder Investment Management Group
An institutional investor that manages assets for clients worldwide.
Lamar Advertising Company
A real estate investment trust that specializes in outdoor advertising, including billboards, transit advertising, and other out-of-home media solutions.
The takeaway
Schroder's increased stake in Lamar Advertising suggests the investment firm sees long-term value in the outdoor advertising company's business model and growth potential, even as the industry faces challenges from the shift to digital advertising.
