Crystal Rock Healing Closes After 13 Years, Hosts Massive Liquidation Sale

Owners Cindy and Ron Schmitz reflect on the evolving retail landscape and the power of alternative healing as they prepare to shut down their beloved holistic wellness shop.

Apr. 13, 2026 at 2:18am

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An abstract, out-of-focus photograph featuring a soft, warm glow surrounding various crystals, healing stones, and holistic wellness products, conveying a sense of tranquility and introspection.The closing of Crystal Rock Healing marks the end of an era for Fargo's holistic wellness community, but also the start of a new chapter filled with personal growth and transformation.Fargo Today

After over a decade in business, Crystal Rock Healing, a Fargo-based haven for holistic wellness enthusiasts, is set to close its doors on January 31. However, before the final closure, the shop is hosting a massive liquidation sale, aiming to sell $1 million worth of inventory. The closure is more than just the end of a business - it's a reflection on the evolving landscape of retail, the power of alternative healing, and the personal journeys that shape our lives.

Why it matters

The closure of Crystal Rock Healing raises questions about the shifting consumer behavior towards experiences over material possessions, and what this means for businesses that rely on physical products. Additionally, the story highlights the importance of alternative healing methods and the impact they can have on people's lives, as well as the resilience of the human spirit in the face of change.

The details

Owners Cindy and Ron Schmitz have been the driving force behind Crystal Rock Healing for over 13 years. Their journey began 19 years ago when Cindy's battle with Lyme disease led her to explore alternative healing methods like Reiki, essential oils, and the therapeutic properties of crystals. What started as a personal quest for health evolved into a thriving business with multiple locations across the Midwest. However, external factors like tariffs, shifting consumer preferences, and an exhausting work schedule have forced them to make the difficult decision to close the business.

  • Crystal Rock Healing is set to close its doors on January 31, 2026.
  • The shop announced the closure on January 21, 2026.
  • Since the announcement, the main distribution center has been swarmed with customers looking to take advantage of the 50% off sale.

The players

Cindy Schmitz

Co-owner of Crystal Rock Healing and a Reiki master who has helped customers and inspired her staff through her work in alternative healing.

Ron Schmitz

Co-owner of Crystal Rock Healing and Cindy's husband, who has been a part of the business for over a decade.

Ari Reinoehl

An employee at Crystal Rock Healing who commutes from Enderlin, North Dakota, and has found the workplace to be a healing and nurturing environment.

Crystal Rock Healing

A Fargo-based holistic wellness shop that has been a haven for alternative healing enthusiasts for over 13 years.

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What they’re saying

“This is probably the least toxic place I've ever worked. I think I've healed a lot while working here.”

— Ari Reinoehl, Employee

“We've just had a lot of people reach out ... and they'll say how we helped in their journey, their spiritual path. So it warms the heart.”

— Cindy Schmitz, Co-owner

“It seems people's buying patterns have changed to be more about experiences.”

— Cindy Schmitz, Co-owner

What’s next

Cindy Schmitz is working on a book about the energy benefits of crystals and minerals, a project fueled by customer interest. The Schmitzes are also looking forward to a less hectic pace after the closure of their business.

The takeaway

The closure of Crystal Rock Healing is a bittersweet moment that highlights the evolving retail landscape and the power of alternative healing. While the shop's owners are sad to see their business go, they are optimistic about the future and the positive impact they have had on their community. This story serves as a reminder of the resilience of the human spirit and the importance of following one's path, even in the face of change.