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Bismarck Hotel to Rebrand, Undergo Major Renovations
The hotel will transition to a dual-branded Clarion and Ascend Hotel Collection property.
Apr. 18, 2026 at 1:09am
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A hotel's rebranding and renovation project signals investment in a city's growing hospitality industry.Bismarck TodayThe Bismarck Hotel in North Dakota will undergo a major remodel and rebrand, transitioning to a dual-branded property under the Clarion by Choice Hotels and Ascend Hotel Collection flags. The renovations will transform the hotel's look and offerings.
Why it matters
This rebranding and renovation represents a significant investment in Bismarck's hospitality industry, signaling confidence in the city's growth and tourism potential. It also reflects broader industry trends of hotel chains diversifying their portfolios to cater to different traveler segments.
The details
The Bismarck Hotel will undergo extensive renovations to become a dual-branded Clarion and Ascend Hotel Collection property. The Clarion brand is known for its modern, midscale accommodations, while the Ascend Collection features unique, upscale hotels. The remodel will update the hotel's guest rooms, public spaces, and amenities to align with these brand standards.
- The renovations are scheduled to begin in summer 2026.
- The hotel is expected to complete the transition to the new dual-brand model by early 2027.
The players
Clarion by Choice Hotels
A midscale hotel brand owned by Choice Hotels International, known for its contemporary design and amenities.
Ascend Hotel Collection
An upscale, soft-branded hotel collection also owned by Choice Hotels, featuring unique, independent properties.
What’s next
The hotel will remain open during the renovations, with the goal of minimizing disruption to guests. Once complete, the Bismarck Hotel will begin marketing itself as a dual-branded Clarion and Ascend Hotel Collection property.
The takeaway
This rebranding and renovation project represents a significant investment in Bismarck's hospitality infrastructure, signaling the city's growing appeal as a destination for both business and leisure travelers. The dual-branded model will allow the hotel to cater to a wider range of guest preferences and budgets.
