Krispy Kreme Earns 'Hold' Rating from Analysts

Analysts split on doughnut chain's stock performance outlook

Apr. 20, 2026 at 6:39am

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An extreme close-up of the intricate gears, belts, and components of an industrial doughnut-making machine, conveying the complex mechanics behind Krispy Kreme's production capabilities.Krispy Kreme's industrial doughnut production machinery reflects the company's operational challenges and opportunities for growth.Winston-Salem Today

Krispy Kreme, Inc. (NASDAQ:DNUT) has received a consensus 'Hold' rating from the 10 analysts covering the company, according to MarketBeat. The analysts are split, with three recommending a 'Sell', three a 'Hold', three a 'Buy', and one a 'Strong Buy' on the stock. The average 12-month price target is $4.85.

Why it matters

Krispy Kreme is a well-known global doughnut brand, but its stock performance has been mixed in recent years as the company navigates a competitive retail environment and economic headwinds. The analyst ratings provide insight into Wall Street's current sentiment on the company's outlook.

The details

Several brokerages have recently weighed in on Krispy Kreme. Capital One Financial upgraded the stock to 'Overweight' and set a $6 price target, while Morgan Stanley maintained an 'Underweight' rating with a $3 target. Zacks Research upgraded Krispy Kreme from 'Hold' to 'Strong Buy', and Wall Street Zen moved the stock from 'Sell' to 'Hold'.

  • Krispy Kreme reported Q4 2025 earnings on February 26, 2026.
  • The current analyst ratings and price targets are based on research published in the last 12 months.

The players

Krispy Kreme, Inc.

A global retailer and wholesaler known for its signature Original Glazed doughnut and other sweet treats. The company operates a mix of company-owned stores, franchise outlets, and strategic partnerships.

Capital One Financial

A major financial services company that upgraded Krispy Kreme's stock to 'Overweight' with a $6 price target.

Morgan Stanley

A prominent investment bank that maintained an 'Underweight' rating on Krispy Kreme with a $3 price target.

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What they’re saying

“Krispy Kreme has earned a consensus recommendation of 'Hold' from the ten analysts that are covering the company.”

— MarketBeat

What’s next

Investors will be watching to see if Krispy Kreme can execute on its growth plans and improve its financial performance in the coming quarters.

The takeaway

Krispy Kreme's mixed analyst ratings reflect the challenges the company faces in a competitive retail environment, but also the potential upside if it can successfully expand its brand and improve profitability.