Downtown Pet Store Expands into Neighboring Space

Urban Pet Co. grows footprint in Southern Pines' Princess Village shopping district.

Published on Feb. 18, 2026

Even in a challenging economy, pet owners continue to spend on their animals. That led Gracie Scarboro to open Urban Pet Co. in December 2024, and that is now driving her expansion into the neighboring space in Southern Pines' Princess Village shopping district.

Why it matters

The growth of Urban Pet Co. reflects the resilience of the pet industry, as consumers continue to prioritize spending on their animal companions despite broader economic headwinds. This expansion also highlights the ongoing revitalization of the Princess Village shopping district in Southern Pines.

The details

Gracie Scarboro opened Urban Pet Co. in December 2024, capitalizing on the strong demand for pet products and services in the Southern Pines area. The store's success has now enabled Scarboro to expand into the neighboring retail space within the Princess Village shopping district, allowing her to offer an even wider selection of pet supplies, grooming services, and other offerings.

  • Urban Pet Co. opened in December 2024.
  • The store is now expanding into the neighboring space in early 2026.

The players

Gracie Scarboro

The founder and owner of Urban Pet Co., a pet store in Southern Pines, North Carolina.

Urban Pet Co.

A pet store that opened in Southern Pines' Princess Village shopping district in December 2024, and is now expanding into a neighboring retail space.

Princess Village

A shopping district in Southern Pines, North Carolina where Urban Pet Co. is located and expanding.

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What they’re saying

“Even in a challenging economy, pet owners continue to spend on their animals.”

— Gracie Scarboro, Founder and Owner, Urban Pet Co.

What’s next

Urban Pet Co. plans to complete its expansion into the neighboring space and unveil the newly expanded store in the coming months.

The takeaway

The growth of Urban Pet Co. demonstrates the resilience of the pet industry, as consumers prioritize spending on their animal companions even during economic downturns. This expansion also highlights the revitalization of the Princess Village shopping district in Southern Pines.