Food Lion Customers Help Provide Over 13 Million Meals Through Orange Bag Campaign

Annual initiative supports hunger relief efforts across Food Lion's 10-state footprint.

Apr. 1, 2026 at 3:20pm

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Food Lion customers and associates came together to support hunger-relief efforts through the company's annual Orange Bag campaign, helping provide more than 13 million meals to individuals and families experiencing food insecurity across Food Lion's 10-state footprint. The campaign, held from February 25 to March 17, 2026, allowed customers to purchase specially marked bags of fresh navel oranges and make donations at the register or through Food Lion's online platform, Food Lion To Go.

Why it matters

The Orange Bag campaign is part of Food Lion's broader Food Lion Feeds initiative, which aims to address food insecurity in the communities the company serves. With nearly 1 in 7 U.S. households experiencing food insecurity, according to the USDA, campaigns like this one play a crucial role in supporting local food banks and ensuring neighbors have access to the food they need.

The details

Through the Orange Bag campaign, customers could purchase specially marked bags of navel oranges, with a portion of the proceeds going to support local hunger-relief efforts. Customers also had the option to make direct donations at the register or through Food Lion's online platform, Food Lion To Go. All contributions helped support Food Lion's partnership with Feeding America and local food bank partners.

  • The Orange Bag campaign was held from February 25 to March 17, 2026.
  • Since the campaign began in 2019, Food Lion customers have helped provide more than 54 million meals through the purchase of Food Lion Feeds-marked navel orange bags and customer donations.

The players

Food Lion

A grocery retailer with more than 82,000 associates across 1,100+ stores in 10 Southeastern and Mid-Atlantic states. Food Lion is committed to nourishing its neighbors and has a focus on hunger relief through its Food Lion Feeds platform.

Feeding America

A nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops, and 60,000+ agency partners, food pantries, and meal programs. Feeding America works to ensure everyone has access to food and a thriving future.

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What they’re saying

“Across the towns and cities we serve, many of our neighbors face challenges accessing the food they need. The Orange Bag campaign shows how simple it can be to come together and make a difference. We're grateful for every customer and associate who made that impact possible.”

— Kevin Durkee, Manager, Food Lion Feeds, Food Lion

“Ending hunger requires strong partnerships and campaigns like Food Lion's Orange Bag initiative are a powerful example of that collaboration in action. We're grateful for Food Lion's continued commitment and for the customers and associates making an impact in communities, helping ensure neighbors have access to the food and resources they need to thrive.”

— Linda Nageotte, President and Chief Operating Officer, Feeding America

What’s next

Food Lion has committed to donating 3 billion meals by 2032 through its Food Lion Feeds initiative. The company will continue to partner with Feeding America and local food banks to support hunger-relief efforts in the communities it serves.

The takeaway

The success of Food Lion's Orange Bag campaign demonstrates the power of community-driven initiatives to address food insecurity. By engaging customers and leveraging partnerships with organizations like Feeding America, Food Lion is making a tangible impact in the lives of those facing hunger, setting an example for other retailers and businesses to follow.