Heritage Signs & Displays Completes Transformative Branding Project for JD Lewis Center in Raleigh

The project strengthened the look and feel of the athletic facility through basketball-inspired environmental graphics and purposeful visual messaging.

Apr. 3, 2026 at 8:08pm

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A photorealistic studio still-life featuring a polished basketball, a framed motivational quote, and a sleek trophy, symbolizing the core values of discipline, confidence, and achievement at the heart of the JD Lewis Center's mission.The transformed lobby of the JD Lewis Center in Raleigh reflects the facility's focus on athletics, discipline, and personal growth through a cohesive visual identity.Today in Raleigh

Heritage Signs & Displays has completed a design-led lobby and entry transformation for the JD Lewis Center in Raleigh, North Carolina, in a first-phase project brought to the firm by former NBA All-Star and two-time NBA champion David West. The project highlights Heritage's established local presence in the Research Triangle, as the company guided the creative development, production, and installation to enrich the space and strengthen the brand identity of the JD Lewis Center and the Garner Road Basketball Club community.

Why it matters

The JD Lewis Center serves the Garner Road Basketball Club community and supports an environment centered on athletics, discipline, and personal growth. The project was about enhancing a space that matters to young athletes, families, coaches, and the broader Raleigh community, going beyond a standard graphics installation to create a more purposeful and visually cohesive experience.

The details

Heritage Signs & Displays led the design process for the lobby and entry areas, moving through site review, layout development, proofing, content selection, and visual refinements. The completed first phase included full-coverage entry door graphics, large-format lobby signs, wall wraps, and a branded wall area above the gym doors. Together, these elements created a stronger arrival experience at the JD Lewis Center, giving the facility a more unified visual identity from the front doors through the lobby.

  • The project began in early 2026 with the goal of strengthening the look and feel of the JD Lewis Center.
  • The first phase of the project was completed in April 2026.

The players

Heritage Signs & Displays

An established local Raleigh company that effectively guided the project from creative development through final installation.

David West

Former NBA All-Star and two-time NBA champion who brought the project to Heritage Signs & Displays.

Joe Gass

CEO of Heritage Signs & Displays.

Garner Road Basketball Club

The community that the JD Lewis Center serves, focused on athletics, discipline, and personal growth.

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What they’re saying

“This project was about helping shape an environment that reflects energy, discipline, and purpose from the moment Raleigh community members walk into the JD Lewis Center.”

— Joe Gass, CEO, Heritage Signs & Displays

“An outlet, an outreach, as a resource.”

— David West, Former NBA All-Star and two-time NBA champion

What’s next

Heritage Signs & Displays plans to work on future enhancements inside the gym at the JD Lewis Center, building on the successful completion of the first phase of the project.

The takeaway

This project demonstrates how the thoughtful design, production, and installation of high-impact signs and environmental graphics can enrich an athletic and sports complex environment, creating a more purposeful and visually cohesive space that reflects the identity, culture, and everyday experience of the people it serves.