Michael Jordan and Denny Hamlin's 23XI Racing aims for motorsports dominance

Based in Huntersville, the young team is blending cutting-edge facilities, strong employee culture, and bold marketing moves to position the town as a hub for top-tier motorsports success.

Published on Feb. 27, 2026

Michael Jordan and Denny Hamlin's 23XI Racing, based in Huntersville, North Carolina, is riding high after opening the NASCAR season with back-to-back wins and a 1-2 spot in points. The young team is leveraging its Airspeed headquarters, strong employee culture, and bold marketing moves to establish Huntersville as a hub for top-tier motorsports success.

Why it matters

23XI Racing's success highlights Huntersville's emergence as a center for motorsports innovation and talent. The team's performance and investment in the community could attract more racing-related businesses and jobs to the area, further solidifying the town's reputation in the industry.

The details

23XI Racing, co-owned by Michael Jordan and Denny Hamlin, has gotten off to a flying start in the 2026 NASCAR season. The team's two drivers, Bubba Wallace and Kurt Busch, have secured back-to-back wins and currently hold the top two spots in the points standings. This early success is a testament to the team's state-of-the-art facilities at their Airspeed headquarters in Huntersville, as well as their focus on building a strong, collaborative employee culture.

  • 23XI Racing was founded in 2020.
  • The team opened its Airspeed headquarters in Huntersville in 2024.
  • The 2026 NASCAR season began in February 2026.

The players

Michael Jordan

Co-owner of 23XI Racing and NBA legend.

Denny Hamlin

Co-owner of 23XI Racing and NASCAR driver.

Bubba Wallace

Driver for 23XI Racing.

Kurt Busch

Driver for 23XI Racing.

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What they’re saying

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— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

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The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.