Rally House Expands Triangle Presence with Cary Location

New store in Crossroads Plaza to serve fans of local college and pro teams

Apr. 17, 2026 at 9:34pm

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A clean, minimalist 3D digital illustration depicting the interior of a stylized retail store, with shelves displaying various sports jerseys, hats, and other merchandise, representing the new Rally House location in Cary, North Carolina.The new Rally House store in Cary's Crossroads Plaza will offer an expanded assortment of top collegiate and professional sports merchandise to serve the passionate fan base across the Triangle region.Chapel Hill Today

Rally House, a leading retailer of licensed collegiate and professional sports merchandise, has announced the opening of its newest store in Cary, North Carolina, located at Crossroads Plaza. This will be the third Rally House location in the Triangle region, building on the company's growing presence and commitment to serving passionate sports fans across the area.

Why it matters

The new Cary store will cater to fans of North Carolina's top universities and regional professional teams, providing an extensive assortment of game day apparel, campus wear, and alumni merchandise. The strategic location within the popular Crossroads Plaza shopping destination is expected to make Rally House a go-to destination for sports fans and shoppers throughout the Triangle.

The details

The new Rally House store in Cary will offer an expanded assortment of top brands like Nike, '47, New Era, and Champion, as well as more elevated styles from premium brands such as Peter Millar, Johnnie-O, Greyson, and Onward Reserve. In addition to local college favorites, customers can shop for popular regional professional teams like the Carolina Hurricanes, Carolina Panthers, and Charlotte Hornets, along with locally inspired apparel and gifts.

  • Rally House opened its first North Carolina store in Chapel Hill in the summer of 2025.
  • The company opened a second location in Durham in February 2026.
  • The new Cary store at Crossroads Plaza is set to celebrate its grand opening in April 2026.

The players

Rally House

A family-owned retail company offering a wide selection of apparel, hats, gifts, and home décor representing local NCAA, NFL, MLB, NBA, NHL, MLS, and MiLB teams, along with locally inspired apparel, gifts, and food items. Rally House operates more than 310 locations across 28 states.

Aaron Liebert

CEO and owner of Rally House.

Dana Lewis

College DMM for Rally House.

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What they’re saying

“With our continued growth in North Carolina, we've been focused on finding the right location that offers convenience, visibility, and a strong connection to the community. Crossroads Plaza provides an ideal setting with high traffic and easy access, allowing us to bring an expanded assortment and enhanced shopping experience to fans in the Cary area.”

— Aaron Liebert, CEO and owner

“The large footprint allows us to showcase our assortment of top brands like Nike, '47, New Era, and Champion. We're also excited to include more elevated styles with premium brands such as Peter Millar, Johnnie-O, Greyson, and Onward Reserve.”

— Dana Lewis, College DMM

What’s next

Rally House Crossroads Plaza looks forward to celebrating its grand opening with a Ribbon Cutting Ceremony in April, followed by a select weekend of giveaways and promotions for local customers soon after.

The takeaway

The new Rally House store in Cary's Crossroads Plaza will provide an expanded assortment of top collegiate and professional sports merchandise, catering to the passionate fan base across the Triangle region and solidifying the company's growing presence in North Carolina.