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Hamilton Today
By the People, for the People
Bitterroot's Rocket 108 Launches as New Classic Hits Station
Sticks Media rebrands 107.9 KHDV, joining forces with sister station Rocket 103.7 in California
Apr. 10, 2026 at 7:25am
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The vibrant launch of Rocket 108, a new classic hits radio station, signals a strategic shift in the Bitterroot's radio landscape.Hamilton TodaySticks Media has unveiled a fresh identity for 107.9 KHDV in Montana, transforming it from 'Ho Ho 108' to the new 'Rocket 108' classic hits station. This strategic move sees Rocket 108 join forces with its sister station Rocket 103.7 in California, creating a dynamic duo of classic hits radio across different regions.
Why it matters
The rebranding of KHDV to Rocket 108 is part of Sticks Media's broader radio strategy, which includes the recent acquisition and relaunch of 102.5 KMSO. By creating a network of classic hits stations, Sticks Media aims to tap into listener nostalgia and offer a unique listening experience in the Bitterroot region and beyond.
The details
Sticks Media acquired KHDV and 102.5 KMSO from Sheila Callahan & Friends Inc. for $255,000. KMSO had previously been a Hot AC station known as '102.5 Mountain-FM', while KHDV, formerly '107.9 The Drive', had gone silent at the end of 2024 due to the owner's retirement. The new Rocket 108 will focus on classic hits from the 70s, 80s, and 90s, targeting listeners in Darby and Hamilton, Montana.
- Sticks Media acquired KHDV and 102.5 KMSO in early 2026.
- KMSO relaunched earlier this month.
- KHDV had gone silent at the end of 2024.
The players
Sticks Media
The media company that acquired KHDV and KMSO and is behind the rebranding of 107.9 KHDV to Rocket 108.
Sheila Callahan & Friends Inc.
The previous owner of KHDV and KMSO, which sold the stations to Sticks Media.
What’s next
Sticks Media plans to continue its expansion in the radio market, with potential future acquisitions and rebranding efforts in other regions.
The takeaway
Sticks Media's rebranding of KHDV to Rocket 108 and the creation of a network of classic hits stations across different markets represents a strategic move to tap into listener nostalgia and offer a unique listening experience. This could potentially set a new trend in radio programming, catering to those who crave a trip down memory lane with their favorite tunes.
