Big Bad Breakfast to Open Second Memphis Restaurant

The popular breakfast chain is expanding its footprint in the city.

Apr. 14, 2026 at 11:27pm

Got story updates? Submit your updates here. ›

A photorealistic studio still life featuring a stack of golden buttermilk pancakes, a cup of coffee, and a small vase of wildflowers, conceptually representing the premium, artisanal quality of Big Bad Breakfast's menu.Big Bad Breakfast's expansion into a second Memphis location signals the growing appeal of high-quality, locally-sourced breakfast and brunch dining in the city.Oxford Today

Big Bad Breakfast, the Oxford, Mississippi-based breakfast and brunch restaurant owned by James Beard Award-winning chef John Currence, is set to open a second location in Memphis. The new restaurant will be located in the Cooper-Young neighborhood, taking over the former space of Mulan Asian Bistro.

Why it matters

The expansion of Big Bad Breakfast into a second Memphis location signals the continued growth and popularity of the breakfast and brunch dining segment, as well as the appeal of the Cooper-Young neighborhood as a dining destination.

The details

Big Bad Breakfast currently operates one location in Memphis, and the new restaurant will be its second in the city. The new 2,149-square-foot space on Young Avenue was previously occupied by Mulan Asian Bistro. Big Bad Breakfast is known for its focus on high-quality, locally-sourced ingredients and creative takes on classic breakfast dishes.

  • Big Bad Breakfast is set to open its second Memphis location in 2026.

The players

Big Bad Breakfast

An Oxford, Mississippi-based breakfast and brunch restaurant chain owned by James Beard Award-winning chef John Currence.

John Currence

The James Beard Award-winning chef who owns Big Bad Breakfast.

Got photos? Submit your photos here. ›

What they’re saying

“You're told your entire life breakfast is the most important meal of the day, but we rarely ever sit down during the week to consume a real breakfast.”

— John Currence, Owner, Big Bad Breakfast

The takeaway

The expansion of Big Bad Breakfast into a second Memphis location demonstrates the growing demand for high-quality, locally-sourced breakfast and brunch options in the city, particularly in vibrant neighborhoods like Cooper-Young.