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Bad Bunny's Super Bowl Halftime Show Draws 128M Viewers
The Puerto Rican singer's performance was the fourth most-watched in Super Bowl history.
Published on Feb. 10, 2026
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Bad Bunny's halftime show performance at the 2026 Super Bowl was the fourth most-watched in the event's history, drawing 128.2 million viewers across television and streaming platforms. The show featured guest appearances by fellow Puerto Rican artists Ricky Martin and Lady Gaga, as well as cameos from Cardi B, Jessica Alba, and Pedro Pascal. The announcement of Bad Bunny as the halftime performer drew criticism from former U.S. President Donald Trump, who called the set "absolutely terrible" and a "slap in the face" to the country.
Why it matters
Bad Bunny's halftime show performance was a landmark moment for Latin music and culture, showcasing the growing popularity and influence of Spanish-language artists on the global stage. The record-breaking viewership numbers demonstrate the widespread appeal of Bad Bunny's music and the increasing demand for diverse representation in major sporting events.
The details
Bad Bunny's 15-minute halftime show set was almost entirely performed in Spanish, paying tribute to his Puerto Rican heritage. The performance featured guest appearances by Ricky Martin and Lady Gaga, as well as cameos from other celebrities. The announcement of Bad Bunny as the halftime performer drew criticism from former U.S. President Donald Trump, who called the set "absolutely terrible" and a "slap in the face" to the country. An "alternative" halftime event organized by the conservative non-profit Turning Point USA and featuring Kid Rock peaked at 5 million viewers on YouTube.
- The 2026 Super Bowl halftime show took place on Sunday, February 9, 2026.
- Bad Bunny's halftime performance averaged 128.2 million viewers across television and streaming platforms.
- The 2026 Super Bowl game itself averaged 124.9 million U.S. viewers, down from 127.7 million who watched the previous year's game.
The players
Bad Bunny
A 31-year-old Puerto Rican singer, also known as Benito Antonio Martínez Ocasio, who headlined the 2026 Super Bowl halftime show.
Ricky Martin
A Puerto Rican singer who performed as a guest during Bad Bunny's halftime show.
Lady Gaga
An American singer who also performed as a guest during Bad Bunny's halftime show.
Donald Trump
The former President of the United States, who criticized Bad Bunny's halftime show performance as "absolutely terrible" and a "slap in the face" to the country.
Turning Point USA
A conservative non-profit organization that organized an "alternative" halftime event featuring Kid Rock.
What they’re saying
“They need to give me several hours to let me process and understand the tsunami of emotions I'm feeling. Thank you.”
— Ricky Martin (X (formerly Twitter)
“It was my absolute honour to be a part of Benito's half-time show. Thank you Benito for inviting me and thank you to the entire cast for welcoming me onto your stage. I wouldn't miss it for the world.”
— Lady Gaga (Instagram)
The takeaway
Bad Bunny's record-breaking halftime show performance at the 2026 Super Bowl represents a landmark moment for Latin music and culture, showcasing the growing popularity and influence of Spanish-language artists on the global stage and the increasing demand for diverse representation in major sporting events.
