Gene Simmons Celebrates Rock & Brews Expansion in Detroit

The KISS co-founder opens a new location of his restaurant chain in Royal Oak.

Apr. 9, 2026 at 11:15pm

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An abstract close-up photograph of shimmering, glittering sequins in high-contrast studio lighting, conveying the glamorous atmosphere of a rock star-owned restaurant opening.The new Rock & Brews location in Detroit aims to capture the energy and excitement of the city's rich rock music heritage.Royal Oak Today

Gene Simmons, co-founder of the iconic rock band KISS, visited Detroit to celebrate the grand opening of a new location of his Rock & Brews restaurant in Royal Oak, Michigan. Simmons and his KISS bandmate Paul Stanley co-founded the restaurant chain, which specializes in classic rock-themed dining and entertainment.

Why it matters

The expansion of Rock & Brews into the Detroit market highlights the continued popularity of the KISS brand and Simmons' entrepreneurial ventures outside of music. The new location aims to tap into Detroit's rich rock music heritage and provide a unique dining experience for fans.

The details

At the ribbon-cutting ceremony, Simmons spoke about his vision for Rock & Brews and the importance of bringing the brand to the Detroit area. The new Royal Oak location features rock memorabilia, classic rock music, and a menu of American fare and craft beers.

  • Gene Simmons visited Detroit on April 9, 2026 for the grand opening.

The players

Gene Simmons

Co-founder of the rock band KISS and co-founder of the Rock & Brews restaurant chain.

Paul Stanley

Co-founder of the rock band KISS and co-founder of the Rock & Brews restaurant chain.

Rock & Brews

A restaurant chain co-founded by Gene Simmons and Paul Stanley that specializes in classic rock-themed dining and entertainment.

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What they’re saying

“Detroit has always been a rock and roll town, and we're excited to bring the Rock & Brews experience to this community.”

— Gene Simmons, Co-founder, Rock & Brews

The takeaway

The opening of a new Rock & Brews location in Detroit demonstrates the continued appeal of the KISS brand and Simmons' ability to translate his rock star status into successful business ventures. The restaurant aims to provide a unique dining and entertainment experience for fans of classic rock music.