New Buffalo Braces for Influx of 420 Day Visitors

Authorities aim to manage traffic and crowds at local marijuana dispensaries

Apr. 20, 2026 at 3:38pm

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A bold, colorful silkscreen-style illustration featuring a repeating pattern of a stylized marijuana leaf icon in vibrant neon hues, capturing the celebratory spirit of the 420 holiday.As more states legalize marijuana, communities are working to manage the crowds and traffic that gather for major cannabis holidays like 420 Day.New Buffalo Today

New Buffalo Township, Michigan is preparing for an expected surge of visitors to local marijuana dispensaries on the unofficial 420 Day holiday. Last year, the influx of people led to traffic backups on Interstate 94 and overflow parking along roadsides. Authorities have implemented additional measures like no parking signs and increased patrols to try to handle the crowds more effectively this year.

Why it matters

As more states legalize marijuana, 420 Day has become a major event for cannabis consumers. However, the large crowds and traffic can create public safety and logistical challenges for local communities hosting dispensaries. New Buffalo's experience highlights the need for careful planning and coordination between businesses and authorities to manage these types of events.

The details

Berrien County Sheriff Chuck Heit reported that people were already waiting in lines at dispensaries before they opened at 9 a.m. this morning. Authorities have added no parking and U-turn signs, and will be monitoring traffic and enforcing laws as needed throughout the day to try to avoid the chaos seen last year when vehicles were backed up on the interstate and parked along roadsides due to full parking lots.

  • Today is 420 Day, the unofficial national holiday celebrating marijuana consumption.
  • Last year, there were major traffic issues and parking challenges around New Buffalo dispensaries on 420 Day.

The players

Berrien County Sheriff Chuck Heit

The sheriff overseeing law enforcement efforts to manage the 420 Day crowds and traffic in New Buffalo Township.

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What they’re saying

“We'll be out throughout the day monitoring traffic and taking the necessary enforcement as needed.”

— Berrien County Sheriff Chuck Heit

The takeaway

As more states legalize marijuana, communities with dispensaries will need to continue developing effective strategies to manage the influx of visitors and traffic on major cannabis holidays like 420 Day. Coordination between businesses, law enforcement, and local officials is key to ensuring public safety and minimizing disruptions.