Chaco Announces Exclusive 'Camp Chaco' Adventure for Loyal Fans

The leading sandal brand is offering an all-expenses-paid summer getaway to eight lucky members of the 'Chaco Nation'.

Mar. 9, 2026 at 4:06pm

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Chaco, the popular outdoor sandal brand, is launching an exclusive four-day summer camp experience called 'Camp Chaco' for eight of its most passionate fans. Taking place from June 7-10, 2026 at Camp Pendalouan in Montague, Michigan, the all-inclusive adventure will feature chef-prepared meals, creative workshops, product previews, and outdoor activities led by the Chaco team. Applicants will be selected based on their brand loyalty, fit, and articulation.

Why it matters

Chaco has long been known for its dedicated community of 'Chaco Nation' fans, who have shown some of the highest engagement rates in the outdoor industry. By offering this immersive camp experience, the brand is doubling down on its commitment to connecting with its most passionate supporters in a meaningful way.

The details

Camp Chaco will bring together eight lucky individuals for four days of connection, creativity, and classic summer camp fun. Selected participants will receive round-trip flights, on-site transportation, and private rooms in the communal lakeside lodge. The itinerary includes chef-prepared meals, hands-on workshops, exclusive product previews, and adventure programming led by the Chaco team. Campers will also join the Chaco crew for an official brand photoshoot.

  • Applications for Camp Chaco open on March 6, 2026 and close on April 6, 2026.
  • Camp Chaco will take place from June 7-10, 2026.

The players

Rose Fulbright

Marketing Director at Chaco.

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What they’re saying

“Rather than hosting another typical brand trip, we wanted Camp Chaco to be a gathering of the real Chaco Nation, the loyal adventurers who carry our spirit with them wherever they go.”

— Rose Fulbright, Marketing Director

What’s next

A panel of judges will review applications and select eight Grand Prize Winners based on three key criteria: brand passion, brand fit, and quality of responses/articulation.

The takeaway

By offering this exclusive summer camp experience, Chaco is doubling down on its commitment to fostering a deep, meaningful connection with its most passionate fans, solidifying its position as a brand that truly understands and celebrates its loyal community.