Hudsonville Ice Cream names West Michigan man 'Ultimate Fan'

Luke Braselton wins contest celebrating the brand's 100-year history.

Apr. 8, 2026 at 9:43am

Hudsonville Ice Cream, a Michigan-based ice cream company founded in 1926, has named Luke Braselton of West Michigan as its 'Ultimate Ice Cream Fan' after a contest celebrating the brand's 100-year history.

Why it matters

The contest highlights Hudsonville Ice Cream's deep roots in the local community and the loyalty of its longtime customers, some of whom have been enjoying the brand for generations.

The details

Braselton, a lifelong Hudsonville Ice Cream fan, submitted an essay detailing his love for the brand and his family's history of enjoying it. As the winner, he will receive free ice cream for a year and other prizes.

  • Hudsonville Ice Cream was founded in 1926.
  • The company held a contest in 2026 to name its 'Ultimate Ice Cream Fan' as part of its 100-year anniversary celebration.

The players

Luke Braselton

A West Michigan resident who was named Hudsonville Ice Cream's 'Ultimate Ice Cream Fan' after winning a contest celebrating the brand's 100-year history.

Hudsonville Ice Cream

A Michigan-based ice cream company founded in 1926 that held a contest to find its 'Ultimate Ice Cream Fan' as part of its 100-year anniversary celebration.

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What they’re saying

“I couldn't believe it when I found out,”

— Luke Braselton, Contest Winner

The takeaway

Hudsonville Ice Cream's 'Ultimate Fan' contest demonstrates the enduring appeal and community loyalty of this Michigan-based brand, which has been delighting customers for a century.