Jason Terry Stays Involved in NBA After Retirement

Former NBA player continues to give back through coaching and All-Star Weekend events

Published on Feb. 13, 2026

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Former NBA player and current Utah Jazz assistant coach Jason Terry spoke with ClutchPoints about his involvement in NBA All-Star Weekend and his transition into coaching after retiring from the league seven years ago. Terry discussed how staying involved in the game keeps him relevant, allows him to interact with fans, and gives him a chance to mentor the next generation of NBA talent. He also shared his perspective on how the NBA game has evolved over the years and the challenges of transitioning from a player to a coach.

Why it matters

Jason Terry's story highlights how retired NBA players can stay connected to the game they love and continue to make an impact, whether through coaching, mentorship, or participating in league events. His involvement in All-Star Weekend and his work with the Jazz's young players demonstrates the value veteran players can provide in developing the next generation of talent.

The details

After a 19-year NBA career that included a championship with the Dallas Mavericks in 2011, Jason Terry is now an assistant coach with the Utah Jazz. He spoke about how being part of NBA All-Star Weekend allows him to stay relevant and interact with fans, as well as mentor up-and-coming players like the Jazz's Keyonte George. Terry also shared his perspective on how the NBA game has evolved, noting that while the pace and volume of shots have increased, the overall style of play is not radically different from when he played. In addition to his coaching role, Terry is partnering with AT&T for their Dunk Bus activation at All-Star Weekend, allowing him to engage with fans through NBA 2K gaming competitions.

  • Jason Terry retired from the NBA after the 2017-18 season.
  • Terry joined the Utah Jazz coaching staff in 2022.

The players

Jason Terry

A former NBA player who is currently an assistant coach with the Utah Jazz. Terry played 19 seasons in the NBA, winning a championship with the Dallas Mavericks in 2011, and is now focused on mentoring the next generation of talent.

Keyonte George

A third-year guard for the Utah Jazz who is in the midst of a breakout season and is a lead candidate for the NBA's Most Improved Player award.

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What they’re saying

“For me, as a guy that retired seven years ago, it keeps you relevant because people recognize you. They know you, and that kind of makes you feel good to know that people still enjoy and appreciate the contribution that you had when you were in the league.”

— Jason Terry, Utah Jazz Assistant Coach (ClutchPoints)

“I like to talk about our own, first and foremost, Keyonte George. He's had a phenomenal year. He's probably going to be a lead candidate for Most Improved Player with the way he's been able to score and assist out there, and the efficiency that he's playing with.”

— Jason Terry, Utah Jazz Assistant Coach (ClutchPoints)

What’s next

Terry will continue to be involved in NBA All-Star Weekend events, including the Dunk Bus activation with AT&T, as he looks to stay connected to the game and mentor the next generation of NBA talent.

The takeaway

Jason Terry's story demonstrates how retired NBA players can find meaningful ways to stay involved in the game, whether through coaching, mentorship, or participating in league events. His commitment to giving back and developing young talent is a testament to his passion for the sport and his desire to leave a lasting impact on the game.