Kid Rock Sings 'Give Your Life To Jesus' During TPUSA's Super Bowl Halftime Show

The Turning Point USA (TPUSA) halftime show featured performances by several country music artists and drew over 25 million views on YouTube and Rumble.

Published on Feb. 9, 2026

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During the TPUSA-produced 'All-American Halftime Show' that aired during the Super Bowl LX halftime performance by Bad Bunny, Kid Rock sang a song urging viewers to 'give your life to Jesus.' The halftime show, which also featured Brantley Gilbert, Gabby Barrett, Lee Brice, and others, was viewed over 25 million times on YouTube and Rumble according to TPUSA. The show was prerecorded and featured patriotic themes and country music performances.

Why it matters

The TPUSA halftime show provided an alternative to the mainstream Super Bowl halftime show, appealing to a more conservative and religious audience. It highlights the growing influence of right-wing political groups in major media events and the ongoing culture wars around issues of faith, patriotism, and entertainment.

The details

The TPUSA halftime show featured performances by several country music artists including Brantley Gilbert, Gabby Barrett, Lee Brice, and Kid Rock. During Kid Rock's performance, he sang a song urging viewers to 'give your life to Jesus.' The show was prerecorded and featured patriotic themes, pyrotechnics, and loud guitar music. TPUSA reported that the halftime show was viewed over 25 million times on YouTube and Rumble, though the actual viewership is likely higher across various broadcast and streaming platforms.

  • The TPUSA halftime show aired during the Super Bowl LX halftime performance by Bad Bunny on February 10, 2026.
  • In 2004, Kid Rock previously performed during the Super Bowl XXXVIII halftime show.

The players

Kid Rock

An American musician known for his blend of rock, hip hop, and country music. He previously performed during the Super Bowl XXXVIII halftime show in 2004.

Turning Point USA (TPUSA)

A conservative non-profit organization that hosted the 'All-American Halftime Show' as an alternative to the main Super Bowl halftime performance.

Bad Bunny

A Puerto Rican rapper who headlined the official Super Bowl LX halftime show, which set a new viewership record.

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What they’re saying

“The All-American Halftime Show' pulled in OVER 25 MILLION views on just YouTube and Rumble alone, with a lot of large groups watching together, so the number of viewers is likely far higher.”

— Andrew Kolvet, TPUSA spokesperson (churchleaders.com)

“Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett are all heroes for stepping up and taking the risk with us last night. It took guts. I hope they get a lot of love today!!”

— Andrew Kolvet, TPUSA spokesperson (churchleaders.com)

What’s next

TPUSA has committed to running the 'All-American Halftime Show' again during the Super Bowl in 2027.

The takeaway

The TPUSA halftime show highlights the growing influence of right-wing political groups in major media events and the ongoing culture wars around issues of faith, patriotism, and entertainment. It provided an alternative to the mainstream Super Bowl halftime show, appealing to a more conservative and religious audience.