Lady Gaga Covers 'Won't You Be My Neighbor?' for Rocket and Redfin's Super Bowl LX Teaser

Reimagined anthem signals start of campaign about home, community and belonging

Jan. 27, 2026 at 11:07am

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Rocket and Redfin, part of Rocket Companies, unveiled a teaser for their upcoming Super Bowl LX commercial featuring Lady Gaga performing a cover of "Won't You Be My Neighbor?", the beloved theme song from Mister Rogers' Neighborhood. The spot marks Redfin's first appearance in the big game and introduces a campaign centered on home, community and connection.

Why it matters

Lady Gaga's rendition of the iconic song aligns with her career celebrating individuality, championing kindness and creating space for people to feel seen - values that closely mirror those exemplified by Fred Rogers. The campaign aims to revive belief in the American Dream and remind people that finding a home and community is still possible.

The details

The 60-second commercial will debut during the Super Bowl, telling a poignant human story elevated by Gaga's emotional and authentic interpretation of the song. The campaign builds on Rocket's previous Super Bowl efforts, evolving from the journey home to the place we arrive together by bringing Redfin onto the Super Bowl stage for the first time.

  • The teaser was unveiled on January 27, 2026.
  • The 60-second commercial will debut during Super Bowl LX.

The players

Rocket Companies

A Detroit-based fintech platform including mortgage, real estate and personal finance businesses such as Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money and Rocket Loans.

Redfin

A technology-driven real estate company and part of Rocket Companies, creating an integrated homeownership platform from search to close.

Lady Gaga

A 14-time Grammy Award winning artist who has built her career celebrating individuality, championing kindness and creating space for people to feel seen.

Fred Rogers

The beloved host of Mister Rogers' Neighborhood, known for his message of neighborliness and values of care, connection and belonging.

Jonathan Mildenhall

Chief Marketing Officer at Rocket Companies.

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What they’re saying

“This campaign was created with a deep sense of purpose and a belief in what brings people together. America is at its best when we are neighborly, when we look out for one another and feel connected to the people around us. This work is about reviving belief in the American Dream and reminding people that finding a home and a community is still possible.”

— Jonathan Mildenhall, Chief Marketing Officer at Rocket Companies (marketscreener.com)

“Mr. Rogers was for generations a heartfelt presence for children and families all over the world. I was honored to be asked by Rocket and Fred Rogers Productions to reimagine his beloved classic "Won't You Be My Neighbor?" for Rocket's Super Bowl spot. I hope you sincerely enjoy this as much as I did, recreating it with fellow musicians and friends Alex Smith and Benjamin Rice.”

— Lady Gaga (marketscreener.com)

What’s next

The 60-second commercial featuring Lady Gaga's cover of "Won't You Be My Neighbor?" will debut during Super Bowl LX.

The takeaway

Rocket and Redfin's Super Bowl campaign taps into the enduring appeal of Mr. Rogers' message of community and neighborliness, using Lady Gaga's emotional rendition of the iconic theme song to inspire reflection on how people can show up for one another and revive belief in the American Dream of finding a home and belonging.