Ford Renames Roads Around New Headquarters

Mustang Alley and Bronco Boulevard to honor iconic models

Apr. 10, 2026 at 9:15pm

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An abstract, blurred color photograph depicting the dynamic motion of a Ford Mustang sports car speeding down a winding road, conveying a sense of speed, power, and modern engineering.Ford's road renamings around its new headquarters celebrate the automaker's iconic models and brand identity.Dearborn Today

Several roads around Ford Motor Co.'s new world headquarters in Dearborn, Michigan will be renamed in May to reflect some of the automaker's most popular vehicle models. Village Road between Oakland Boulevard and Rotunda Drive will become Mustang Alley, while South Pond Road will be renamed Bronco Boulevard.

Why it matters

The road renamings are part of Ford's efforts to celebrate its iconic brands and create a stronger connection between the company's headquarters and its product lineup as it moves into a new state-of-the-art facility. The changes aim to build brand awareness and pride among employees, visitors, and the local community.

The details

Ford spokesperson Samantha Williams said the company took the opportunity of the headquarters move to evaluate campus roads and rename them to reflect some of its most popular models. The new Mustang Alley and Bronco Boulevard will replace the previous Village Road and South Pond Road designations.

  • The road renamings will take effect in May 2026.

The players

Ford Motor Co.

The American automaker that is relocating its world headquarters to a new facility in Dearborn, Michigan.

Samantha Williams

A spokesperson for Ford Motor Co.

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What they’re saying

“When we decided to bring the One American Road address over to the new World Headquarters, we took the opportunity to evaluate other campus roads,”

— Samantha Williams, Ford Spokesperson

The takeaway

Ford's decision to rename roads around its new headquarters after iconic models like the Mustang and Bronco reflects the company's efforts to strengthen its brand identity and connection to its product lineup as it moves into a state-of-the-art facility.