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Brighton Today
By the People, for the People
Medical Marketing Expert to Share Patient Growth Strategies at Industry Event
Lori Werner to present comprehensive marketing playbook for age management practices at AMMG Practice Management Workshop
Apr. 14, 2026 at 4:50am
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A comprehensive marketing playbook promises to help age management practices attract more patients and drive sustainable growth.Brighton TodayLori Werner, founder of Medical Marketing Whiz, a leading healthcare marketing agency, will be a featured speaker at the upcoming AMMG (American Medical Management Group) Practice Management Workshop in Miami, Florida. Werner will present a session titled 'Your Marketing Playbook: Step-By-Step Execution for Patient Growth in Age Management Medicine,' sharing actionable strategies to help age management practices increase patient inquiries, improve conversion rates, and build long-term patient relationships.
Why it matters
As patient behavior continues to evolve, age management practices need a cohesive marketing strategy that not only attracts attention but also converts it into growth. Werner's presentation aims to provide physicians and practice leaders with a clear, actionable framework to drive measurable growth without the need for a complete overhaul of their current systems.
The details
Werner's session will cover essential website optimizations to increase patient inquiries and conversions, the latest SEO techniques to improve search rankings and attract local patients, targeted social media strategies to engage audiences and position the practice as a trusted authority, personalized communication strategies to build trust and nurture leads, and guidance on planning and executing high-impact events and webinars to educate patients, enhance credibility, and generate measurable ROI.
- The AMMG Practice Management Workshop will take place from April 15 - 19, 2026 in Miami, Florida.
- Werner's presentation is scheduled for Wednesday during the workshop.
The players
Lori Werner
Founder of Medical Marketing Whiz, a leading healthcare marketing agency specializing in patient acquisition, conversion optimization, and practice growth.
AMMG (American Medical Management Group)
A nationally recognized organization dedicated to advancing the field of age management medicine through education, collaboration, and innovation.
What they’re saying
“As patient behavior continues to evolve, practices need a cohesive strategy that not only attracts attention but converts it into growth.”
— Lori Werner, Founder, Medical Marketing Whiz
What’s next
Attendees can receive a 20% discount on registration for the AMMG Practice Management Workshop using the code MMW20.
The takeaway
This presentation from a leading healthcare marketing expert offers age management practices a clear, actionable framework to drive measurable growth through a comprehensive marketing playbook, addressing key areas such as website optimization, SEO, social media, lead nurturing, and high-impact events.

