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Blissfield Today
By the People, for the People
Blissfield Taps Social Media Influencers for Tourism Boost
Downtown development authority invests $5,000 to partner with regional influencers.
Apr. 7, 2026 at 10:08am
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Blissfield's innovative social media influencer campaign aims to showcase the town's vibrant downtown and attract more visitors to local businesses.Blissfield TodayThe Blissfield Downtown Development Authority has approved a $5,000 budget to partner with regional social media influencers in an effort to draw more visitors downtown and boost local business. The campaign will include hiring popular local influencer 'Guy in the 419' to promote Blissfield's attractions and offerings to his large online following.
Why it matters
As small towns across the Midwest struggle to attract visitors and drive foot traffic to local businesses, Blissfield is taking a proactive approach by leveraging the power of social media influencers to raise awareness and showcase the community's unique assets. This strategy aims to capitalize on the trust and engagement influencers have built with their audiences.
The details
The Blissfield Downtown Development Authority recently approved a $5,000 budget to launch a social media influencer campaign. The campaign will feature popular local influencer 'Guy in the 419', who has a large following on platforms like Instagram and TikTok. 'Guy in the 419' will create content highlighting Blissfield's downtown shops, restaurants, events, and other attractions in an effort to drive more visitors to the area.
- The Blissfield Downtown Development Authority approved the $5,000 influencer campaign budget on April 5, 2026.
- The campaign is expected to launch in the coming weeks and run through the summer of 2026.
The players
Blissfield Downtown Development Authority
The organization responsible for promoting and revitalizing Blissfield's downtown district.
'Guy in the 419'
A popular regional social media influencer with a large following on platforms like Instagram and TikTok.
What they’re saying
“We're excited to partner with 'Guy in the 419' and leverage his influence to showcase Blissfield to a wider audience. Social media has become a powerful tool for small towns like ours to attract visitors and boost local business.”
— Sarah Johnson, Executive Director, Blissfield Downtown Development Authority
What’s next
The Blissfield Downtown Development Authority will monitor the performance of the influencer campaign over the summer and evaluate its success in driving increased foot traffic and business activity downtown.
The takeaway
Blissfield's innovative approach to partnering with a local social media influencer demonstrates how small towns can adapt to the digital age and utilize new marketing strategies to attract visitors and support local businesses.
