Short's Brewing Announces New Traverse City Location

The popular Michigan craft beer company plans to open a third taproom by 2027.

Apr. 7, 2026 at 3:36pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a collection of premium, polished objects related to craft brewing, including a gleaming copper brew kettle, oak barrel staves, and freshly harvested hops, arranged elegantly on a clean, monochromatic background with dramatic studio lighting and deep shadows.Short's Brewing's expansion into Traverse City reflects the continued growth and innovation in Michigan's thriving craft beer industry.Bellaire Today

Short's Brewing, a Michigan-based craft beer company, has announced plans to open a new location in Traverse City. The 16,000-square-foot facility will be located at 2036 W. South Airport Road and is expected to be completed by April 2027. Short's currently operates two locations in northwest Michigan - The Pull Barn in Elk Rapids and the original Pub in Bellaire.

Why it matters

The new Traverse City location will allow Short's Brewing to expand its presence in northern Michigan and reach a new customer base. As one of Michigan's largest independent craft breweries, Short's is known for its unique beer varieties and commitment to the local community.

The details

Short's Brewing is partnering with Keen Technical Solutions co-founders Tim Pulliam and Steve Morse, as well as Short's Brewing CEO Scott Newman-Bale and founder Joe Short, to redevelop the 16,000-square-foot Logan's Landing East building. The new Traverse City location will feature a brewery, taproom, and event space similar to Short's Bellaire Beer Garden, offering live music and other community events.

  • Short's Brewing plans to complete the new Traverse City location by April 2027.
  • The company currently operates two locations in northwest Michigan - The Pull Barn in Elk Rapids and the original Pub in Bellaire.

The players

Short's Brewing

A Michigan-based craft beer company founded in 2004, known for its unique beer varieties and commitment to the local community.

Joe Short

The founder of Short's Brewing, who has a history of revitalizing old buildings to create the company's taproom locations.

Scott Newman-Bale

The CEO of Short's Brewing, who is partnering on the Traverse City redevelopment project.

Tim Pulliam and Steve Morse

The co-founders of Keen Technical Solutions, who are partnering with Short's Brewing on the Traverse City project through the newly formed South Boardman Lake District LLC.

Vincent Amroian

The former owner of the 16,000-square-foot Logan's Landing East building in Traverse City, who will remain a tenant in the redeveloped space.

Got photos? Submit your photos here. ›

What they’re saying

“It seems we've got a soft spot for rickety buildings with lots of potential...25 years ago I peered into the windows of an old hardware store in Bellaire and could envision the Pub. A few months ago, I did it again at Logan's and could imagine how the space would look and feel as a Short's Brewing Company space on the water.”

— Joe Short, Founder, Short's Brewing

“We were looking for the right partners to take on a project this crazy. Joe (founder of Short's) and Scott (CEO of Short's) are very tenacious business partners, are heavily invested in the area, and are known for making the impossible happen. We share the same vision of community and see this as a real opportunity to make something great.”

— Tim Pulliam, Co-founder, Keen Technical Solutions

What’s next

Short's Brewing plans to complete the redevelopment of the Logan's Landing East building in Traverse City by April 2027, with the new taproom location expected to open at that time.

The takeaway

The expansion of Short's Brewing into Traverse City demonstrates the continued growth and popularity of Michigan's craft beer industry. The company's commitment to revitalizing old buildings and creating community-focused taproom spaces has been a key part of its success over the past two decades.