- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Wheaton Today
By the People, for the People
Wetzel's Pretzels Opens in Wheaton Mall
New pretzel shop aims to compete with Auntie Anne's in Maryland shopping center
Apr. 2, 2026 at 10:33pm
Got story updates? Submit your updates here. ›
The opening of a new Wetzel's Pretzels location at Wheaton Plaza mall brings increased competition and consumer choice to the mall food court pretzel market.Wheaton TodayAfter over a year of anticipation, the Wetzel's Pretzels franchise has opened a new location at the Westfield Wheaton Plaza mall in Wheaton, Maryland. The shop, located on the second level near Costco, will offer hand-rolled, freshly baked pretzels to compete with the popular Auntie Anne's brand.
Why it matters
The opening of Wetzel's Pretzels in Wheaton represents the continued expansion of the pretzel chain, which has over 350 locations nationwide. It also sets up a rivalry between Wetzel's and the ubiquitous Auntie Anne's brand, as both vie for the attention of mall shoppers and pretzel enthusiasts in the local community.
The details
Wetzel's Pretzels is known for its hand-rolled, freshly baked pretzels that are served hot from the oven. The new Wheaton location is situated on the second level of the Westfield Wheaton Plaza mall, near the Costco store.
- Wetzel's Pretzels was announced to open in Wheaton over a year ago.
- The new Wetzel's Pretzels location officially opened on April 2, 2026.
The players
Wetzel's Pretzels
A national pretzel chain with over 350 locations across the United States, known for its hand-rolled, freshly baked pretzels.
Auntie Anne's
A popular pretzel brand with a ubiquitous presence in shopping malls across the country, and a key competitor to Wetzel's Pretzels.
Westfield Wheaton Plaza
A shopping mall located in Wheaton, Maryland that is home to the new Wetzel's Pretzels location.
The takeaway
The opening of Wetzel's Pretzels in the Wheaton mall provides local residents with another option for freshly baked pretzels, setting up a friendly rivalry between the new entrant and the established Auntie Anne's brand. This competition is likely to benefit consumers as the two pretzel shops vie for their business.
