Marketbridge Appoints Fiona McKenzie as President of Europe

McKenzie to lead next phase of growth and integration across the region for the B2B growth partner.

Apr. 15, 2026 at 10:00am

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Marketbridge, the Growth Company for Business, announced the appointment of Fiona McKenzie as President of its European operations, effective immediately. McKenzie will lead the next phase of growth and integration across the region, advancing Marketbridge's position as a leading B2B growth partner in an increasingly data and AI-driven market. The company also announced that Fiona Shepherd will step down from her leadership role following a distinguished tenure building April Six and helping establish the foundation of Marketbridge Europe.

Why it matters

The appointment of Fiona McKenzie as President of Marketbridge's European operations signals the company's commitment to expanding its B2B growth services across the region. McKenzie's experience in aligning strategy, data, creative, and activation will be crucial as Marketbridge aims to meet the growing demand for integrated, data-driven marketing solutions in the European market.

The details

McKenzie assumes the role after seven months working inside Marketbridge, where she partnered closely with leadership across the business to deepen integration and align capabilities across consulting, analytics, and agency services. Fiona Shepherd, who has played a key role in building April Six and shaping the foundation of Marketbridge Europe, will step down from her leadership role but remain a shareholder and an active supporter of the company's continued success.

  • Fiona McKenzie's appointment as President of Marketbridge's European operations is effective immediately.
  • Fiona Shepherd will step down from her leadership role following a distinguished tenure building April Six and helping establish the foundation of Marketbridge Europe.

The players

Fiona McKenzie

The newly appointed President of Marketbridge's European operations, who will lead the next phase of growth and integration across the region.

Fiona Shepherd

The outgoing leader who has played a key role in building April Six and shaping the foundation of Marketbridge Europe, and will remain a shareholder and an active supporter of the company's continued success.

Marketbridge

The Growth Company for Business, which partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation, and measurement.

Bob Ray

The CEO of Marketbridge, who noted the importance of both leadership continuity and forward momentum for the European region.

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What they’re saying

“Over the last seven months, I've had the privilege of seeing Marketbridge from the inside, and it has validated both the vision and the deliberate way this business is built. The integration of strategy, data, creative, and activation is not an aspiration, it is how we operate every day, and in a market demanding clarity, speed, and measurable impact, that difference matters. Europe plays a critical role in this next phase, and as one unified Marketbridge, we are uniquely positioned to meet the complexity and pace of this region with a model designed for how B2B growth leaders need to operate today. We have the platform, the talent, and the ambition to lead, and I am excited to build what comes next.”

— Fiona McKenzie, President of Marketbridge's European operations

“Fiona Shepherd has played an extraordinary role in building April Six and shaping the foundation of Marketbridge Europe, creating a business defined by trust, creativity, and enduring client relationships, and we are deeply grateful for her leadership and partnership. As we look ahead, I am excited to welcome Fiona McKenzie into this role. She brings a clear perspective on where the market is going and how we must evolve to lead it, and her ability to align strategy, data, creative, and activation into a unified growth engine will be critical as we build the next phase of Marketbridge in Europe.”

— Bob Ray, CEO of Marketbridge

“It has been an incredible 26-year journey building April Six and working alongside so many talented people across the UK, the US, and now Marketbridge. I am proud of what we have created together and deeply grateful for the relationships along the way. While I am taking time to step back and recharge, I remain a shareholder and a strong believer in Marketbridge's future, and I have every confidence in Fiona McKenzie and the team to carry the business forward and build on the momentum we have created.”

— Fiona Shepherd, Outgoing leader of Marketbridge Europe

What’s next

Marketbridge continues to invest in its global platform, integrating consulting, analytics, and agency capabilities, setting a new standard and unified systems to deliver measurable growth for B2B organizations navigating increasingly complex buying environments.

The takeaway

The appointment of Fiona McKenzie as President of Marketbridge's European operations underscores the company's commitment to expanding its data-driven, integrated B2B growth services across the region, building on the strong foundation established by outgoing leader Fiona Shepherd.