Under Armour Unveils New Marathon Supershoe in Baltimore Labs

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Under Armour opened the doors to its innovation labs in Baltimore, Maryland, providing a behind-the-scenes look at the development of its newest marathon-focused running shoe. The company's engineers and designers demonstrated the advanced technologies and materials used to create a lightweight, responsive, and energy-efficient shoe designed to help runners achieve personal bests.

Why it matters

As the running shoe market continues to evolve with the introduction of 'supershoes' packed with cutting-edge features, Under Armour's latest offering aims to compete with industry leaders like Nike and Adidas. The unveiling in Baltimore, the company's hometown, highlights its commitment to innovation and the city's role in the brand's product development.

The details

Under Armour's innovation labs in Baltimore feature state-of-the-art equipment and testing facilities where the company's engineers analyze runner biomechanics, experiment with new materials, and prototype shoe designs. The new marathon-focused shoe incorporates a lightweight, responsive foam midsole, a carbon fiber plate for energy return, and an aerodynamic upper constructed with breathable, flexible fabrics.

• The new Under Armour running shoe was unveiled to the public on April 17, 2026.
• Under Armour has been developing the shoe for over 18 months, with extensive testing and refinement in its Baltimore labs.

What’s next

Under Armour plans to release the new marathon supershoe to the public in the coming months, with pre-orders and early access for brand loyalists.