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Zacks Research Downgrades T. Rowe Price to 'Strong Sell'
Analysts cite concerns over the asset manager's future performance
Apr. 16, 2026 at 10:27am
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The downgrade of T. Rowe Price by Zacks Research reflects broader concerns about the institutional machinery and technical infrastructure powering the investment management industry.Baltimore TodayZacks Research has downgraded T. Rowe Price Group (NASDAQ:TROW) from a 'hold' rating to a 'strong sell' rating, citing worries about the asset manager's future performance. Several other analysts have also recently issued reports on the company, with some lowering their price targets.
Why it matters
T. Rowe Price is one of the largest and most prominent asset management firms in the U.S., so a 'strong sell' rating from a respected research firm like Zacks could signal broader concerns about the company's outlook and the overall health of the investment management industry.
The details
In its report, Zacks Research cited a number of factors contributing to the downgrade, including a drop in T. Rowe Price's price target from several analysts. JPMorgan Chase & Co. lowered its price target on the stock from $108 to $106, while Keefe, Bruyette & Woods dropped its target from $110 to $95. The analysts noted that T. Rowe Price's earnings per share for the current fiscal year are expected to come in below consensus estimates.
- Zacks Research issued the downgrade on Tuesday, April 16, 2026.
The players
T. Rowe Price Group
A global investment management firm headquartered in Baltimore, Maryland that provides a range of investment products and services for individual and institutional clients.
Zacks Research
An independent equity research firm that provides stock analysis and ratings for thousands of publicly traded companies.
JPMorgan Chase & Co.
A multinational investment bank and financial services company that provides research coverage on T. Rowe Price Group.
Keefe, Bruyette & Woods
An investment bank that specializes in the financial services industry and also provides research coverage on T. Rowe Price Group.
What’s next
Investors will be closely watching to see if other research firms follow Zacks' lead and also downgrade T. Rowe Price. The company's next earnings report, scheduled for early May, will also be closely scrutinized for any signs of deteriorating financial performance.
The takeaway
The Zacks Research downgrade underscores the challenges facing the asset management industry, as firms grapple with factors like fee compression, rising competition from passive investing, and economic uncertainty. T. Rowe Price's reputation as a well-respected active manager may not be enough to insulate it from these broader industry headwinds.
