MarketWise Reports Subscriber Growth and Billings Increase in Q1 2026

Leading financial research firm sees positive momentum with paid subscribers returning to growth and highest quarterly billings since 2023.

Apr. 13, 2026 at 11:04pm

An extreme close-up of the gears, cables, and metallic components that make up the internal workings of a financial data processing system, conveying the idea of a robust, high-tech infrastructure supporting a financial services company's operations.The complex, interconnected machinery that drives a modern financial services platform reflects the institutional strength and technological backbone powering MarketWise's subscriber growth and billings increase.Baltimore Today

MarketWise, Inc., a leading multi-brand digital subscription services platform, reported preliminary selected unaudited financial and operational updates for the first quarter of 2026. The company saw paid subscribers return to growth, with 381,000 paid subscribers at the end of March, up from 374,000 at the end of 2025. Billings for the quarter totaled approximately $81 million, a 15% year-over-year increase and the highest quarterly billings since 2023.

Why it matters

The return to paid subscriber growth and strong billings increase demonstrate the company's ability to effectively acquire new customers and retain existing ones, despite macroeconomic headwinds. This momentum provides MarketWise with improved visibility into future revenue recognition and growth potential.

The details

MarketWise's paid subscribers grew to 381,000 at the end of Q1 2026, up from 374,000 at the end of 2025, reflecting improved customer acquisition and retention efforts. Billings for the quarter totaled approximately $81 million, a 15% year-over-year increase and the highest quarterly billings since 2023. The company attributed the billings growth to successful marketing campaigns that yielded a significant number of new subscribers, combined with strong revenue retention from existing subscribers.

  • MarketWise plans to report full and audited results for the first quarter ended March 31, 2026 on May 7, 2026.
  • The company's Class A common stock trades on the Nasdaq Global Market under the symbol "MKTW" as of March 31, 2026.

The players

MarketWise, Inc.

A leading multi-brand digital subscription services platform that provides premium financial research, software, education, and tools for self-directed investors.

Dr. David Eifrig

Chief Executive Officer of MarketWise.

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What they’re saying

“We are pleased with the momentum we are seeing in our business with 15% Billings growth to start 2026, which is a continuation of the growth we saw in 2025.”

— Dr. David Eifrig, Chief Executive Officer

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